ALT Communicate quickly on familiar platforms In a disaster, information loses value by the minute. People need to know what’s happening, where to get help, and what they should do next. Do: Use trusted channels on the platforms people already use Don’t: Put critical information on a new app or hard-to-find web page Text messaging can be an effective way to communicate and build trust →

ALT Text people today to establish trust tomorrow Build trusted communication channels— like text messaging—in advance. This helps governments focus on sending the right message during a crisis, not on the logistics of reaching people. Establish trusted text messages by: Sharing specific information Writing in plain language Directing clients to useful resources

ALT Centralize the information that people need In moments of crisis, clarity is critical. A government well-prepared for disaster should work across agencies to: Keep important information and offerings in one place Build a centralized portal for emergency services Leverage smart design principles to reduce cognitive overwhelm This helps people focus on recovery, not research.

ALT Be ready to rapidly deploy new programs Some disasters demand entirely new systems that must move fast and scale without sacrificing accuracy or access. Prepare in advance by building capacity to design, launch, and iterate programs quickly. This requires: Strong cross-agency collaboration Modern technical infrastructure A willingness to simplify processes

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ALT Utilize Data Integration Minimize the information you request from clients when you already have access to that data. Data sharing agreements with other state programs can empower exchanges of this information. By reducing redundant requests, states save caseworker time and reduce the risk of error.

ALT Sequence Steps to Compliance Clients should be routed through efficient pathways to compliance, in as few steps as possible. When first evaluating clients, establish if work requirements apply, and only proceed forward if they do. Verify exemptions and compliance with automation first. Request more information only if automation fails.

ALT Prioritize Client Communication Coverage losses occur primarily due to lack of awareness and understanding, not eligibility. Communication systems and processes are a core component of implementation. Medicaid regulations require multichannel outreach. Texts, emails, and e-notices will reach clients more quickly and reliably than mail.

ALT Involve the Medical Community With the narrower interpretation of medical frailty requirements, the medical community has a more important role in making sure that eligible people get and keep coverage. Involving medical providers in reporting, verifying, and advocating for clients will provide benefits for states, clients, and providers themselves.

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