Gradial is the marketing execution layer for modern enterprise marketing teams.

Seattle, WA
We're excited to share that CEO, @tallmadged, will be presenting at @MadronaVentures's 2026 IA40 Summit this Wednesday, 9/30. As the market is shifting from AI experimentation to proving real enterprise ROI, Doug will share how Gradial is closing the execution gap, automating marketing from brief to live, and producing measurable value across the Fortune 500. Learn more: ia40.com/summit
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Day 3️⃣ of @Dreamforce, and we're closing it out with two game-changing break out sessions 🔥 9:30 AM ⏰ Nick Hessler on closing the execution gap 👉 hubs.ly/Q04xML4s0 11:30 AM ⏰ Henry Hopcraft & Connor Davis on how Walmart, AWS & Nordstrom govern AI agents hubs.ly/Q04xML2b0 See us at booth #205 all day @Salesforce #Dreamforce2026
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Day 2️⃣ at Dreamforce ✅ We loved connecting with MarTech leaders talking through their stack, CMOs thinking out loud about what "execution" really means for their teams, and more than a few "we need to talk after this" moments. Gradial CMO Lynn Girotto, CEO of Signal & Structure Stephanie Ferguson and Gradial Head of Ecosystem Bart Ons took the stage today to talk about what it actually takes to run marketing operations at enterprise scale. Great energy in the room, and even better conversations after 👏 There’s still one more day, don’t miss your chance to connect with our team at booth #205 🔥 Salesforce #Dreamforce2026
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Day 2️⃣ of @Dreamforce and we're back at it 🔥 At 11:00am join Gradial CMO Lynn Girotto, CEO of Signal & Structure, Stephanie Ferguson and Gradial Head of Ecosystems Bart Ons at Metreon AMC, L3, Theatre 10 for a playbook on the AI-native marketing org. Add this session to your agenda to learn how CMOs embed agents, where teams should focus, what's still missing, and how to avoid burning tokens with nothing to show for it 👏 hubs.ly/Q04xG5tV0 Salesforce #Dreamforce2026
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Day 1️⃣ of @Dreamforce is almost in the books👏 Today was full of conversations with marketing and sales operations leaders rethinking how work actually gets done inside their MarTech stacks. Thank you, Scott Brinker, for talking with us about where MarTech is headed next 🔥 We’re thrilled for 2 more days, come find us at booth #205 @Salesforce #Dreamforce2026
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We’re fired up for our Dreamforce day 1️⃣ agenda 🔥 At 1pm 🕐 join Gradial CEO Doug Tallmadge and MarTech influencer Scott Brinker at Moscone North Campground Theater 2 to discuss the future of MarTech: governed orchestration, simpler infrastructure and fewer tools doing more of the work. Afterward, stop by booth #205 anytime between 2:00-3:30pm to connect with Doug, Scott, and the rest of the Gradial founders to continue the conversation 👏 Salesforce #Dreamforce2026
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It’s day 1️⃣ of @Dreamforce and it’s time to rise and grind🔥👏 If you’re attending, swing by Yerba Matte Gardens on Mission Street between 7am-12pm for a free coffee and other ☕️ options on us, just show your Dreamforce badge 😎 See you at booth #205! @Salesforce #Dreamforce2026
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Day 1️⃣ of Dreamforce is almost here 🎉 Come find us (and Grady 🐐) at booth 205 to see how Gradial x Salesforce work together to build and migrate Marketing Cloud journeys with agents, run email execution, update Commerce Cloud, and remove the friction from Salesforce migrations with governance built in. Full schedule + sessions 👉hubs.ly/Q04xvLtK0 #Dreamforce2026
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Everyone's bolting AI onto marketing but almost no one's turned it into results they can point to. Catch Lynn Girotto, Gradial CMO and Bart Ons, Gradial Head of Ecosystem with Stephanie Ferguson, CEO, Signal & Structure 9/17 at #Dreamforce2026, for a breakout session on how CMOs are actually embedding agents + how to avoid burning tokens with nothing to show for it 👉 hubs.ly/Q04x2Y7F0 @Salesforce
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Campaigns don't die on ideas. They die in the handoffs, stuck between Marketing Cloud, AEM, and everything else in the stack. Catch Nick Hessler at #Dreamforce2026 next week on why execution (not AI access) is the real bottleneck, and how Gradial closes the gap 👉 hubs.ly/Q04w_cjg0 @salesforce
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Your martech stack isn't the problem. The handoffs between tools are. Gradial agents work across Adobe, Jira, Figma, SharePoint, and the rest of the tools marketers actually live in, orchestrating the work end to end instead of leaving it stuck between systems. Your martech stack, working as one. #martech #marketingoperations #marketingops #agenticai #aiagents #enterprisemarketing #marketingautomation #contentoperations #digitalmarketing #b2bmarketing
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Marketing leaders are feeling the squeeze: more tools, tokens, and seats, yet teams are still stitching everything together by hand. Meet the Gradial founders + MarTech leader Scott Brinker at booth 205, 2:00-3:30 PM Tues 9/15 at @Dreamforce. We'll show how Gradial + @Salesforce close the loop between customer context and campaign execution 👉 hubs.ly/Q04w5mDp0 #Dreamforce2026
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Today, we are launching The Foundry by Gradial. AI is reshaping what is possible in marketing. The operating models, technologies, and teams needed to realize that potential are still taking shape. Expectations are rising. CEOs and boards are looking to marketing leaders to translate this new possibility into meaningful business results, even as the playbook is still being written. The Foundry is a private community and makerspace where enterprise CMOs come together to challenge assumptions, learn from perspectives beyond their own, and build the future of marketing side by side. Stephanie Ferguson and Bart Ons are leading The Foundry. Stephanie is a former Corporate Vice President at Microsoft and serves as a Founding Advisor to Gradial. Bart is Gradial's Head of Ecosystem. The Foundry by Gradial. Human-centered by design. Made for the ones building AI-native marketing organizations. hubs.ly/Q04v8xD20
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Last Thursday we packed a Seattle rooftop for Show Us Your Craft. Thank you to everyone who came out and shared what you're building. Follow us here, on LinkedIn, and on Instagram for more from this series soon. #ShowUsYourCraft #SeattleTech #Gradial
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They walked in expecting a chill session. They walked out winning our hackathon. That's exactly what we hoped this event would be. Not another hackathon where projects get scrapped by the end of the day, but an agentic problem-solving challenge that rewarded teams for thinking the way Gradial does: figure out the work, then execute it. #SeattleTechWeek #Hackathon #GradialAI #AgenticAI #AIAgents
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Marketing teams are drowning in tools, tokens, and manual work. Gradial fixes that. At @Dreamforce 2026, see how Gradial and @Salesforce work together to build campaigns in minutes, scale Agentforce Commerce, orchestrate across Salesforce and non-Salesforce products, and give teams full visibility into brand and spend. Book a demo with us before the show and you're entered to win a $1,500 Apple Gift Card or a Sonos Play Speaker: cal.com/gradialboothdemo/gra… #Dreamforce2026 #BackToCraftWithGradial
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Thoughts from a Ship Code at Sunset winner. We asked what they built, why it worked, and what shipping under a deadline taught them. Here's what they said. #AIAgents #MarketingOps #EnterpriseMarketing #ContentOperations
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Great creative doesn’t have to mean endless revision cycles. Most creative bottlenecks aren't creative problems. They're operational ones, with work bouncing between designers, devs, copywriters, and QA before it ever ships. Gradial runs that execution layer, so marketers can get back to the work only they can do. Brand and compliance checks run automatically, every time. See it live at @Dreamforce, September 15-17: lnkd.in/e9TuP6Ku @salesforce #BacktotheCraft #Dreamforce2026
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Marketing ops has quietly become a full-time job inside your full-time job. Approvals. Reformatting. Re-tagging. Status updates. Repeat. Gradial runs the ops so you can own the craft. Catch us at @Dreamforce: gradial.com/events/salesforc… @salesforce #BackToCraftWithGradial
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Have you shared your work yet? We weren’t kidding when we said we were holding a space for you on our Maker’s Wall. We want to see your stories, your strategy, your unlocked creative potential. Enter to Win: Don't forget to share your work with us (hubs.ly/Q04rLTQY0)!  The first 50 submissions are entered for a chance to win $250 towards a class with our friends at Pratt Fine Arts Center (hubs.ly/Q04rLh0B0). Plus, we’d love to hang your art in our space.  Submit your work and join the party next week, and check the link in comments to RSVP to our rooftop HH. #showusyourcraft #unlockcreativepotential
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