Meta and TikTok have followed Google and OpenAI in introducing AI detector tools that are designed to spot digital watermarks embedded in generative AI content created by Meta's and TikTok's AI models.
Both detectors currently allow users to check images and videos.
Some of the content generated by the latest AI models are frighteningly realisitc, to the point that it's becoming increasingly difficult to spot any obvious errors in them with naked eyes, even for those with eyes well-trained on AI content.
Going forward, digital watermarking and identification technology seems to be one of the only practical solutions to AI-generated misinformation.
It works by embedding watermarks in any content generated by an AI model at the time of creation, which will then allow a verification tool, preferably developed by the owner(s) of that same AI model, to detect those embedded watermarks.