Father of three boys, married to an amazing woman, head of Instagram and supporting of Threads and Edits.
San Francisco
- Tweets 1,157
- Following 932
- Followers 1,022,577
- Likes 3,019
Adam retweeted
credit where it's due, meta's interpretation of superintelligence (the personal one) is the most human aligned
1
24
5,679
Excited that Spark is particularly strong on health use cases.
We benchmarked Muse Spark 1.1 and GPT-5.6 Sol on HealthBench Professional, OpenAI's benchmark of 525 real clinician tasks 🏥🩺
Muse Spark 1.1 tops our board: better overall score than GPT-5.6 Sol, statistically on par on the length-adjusted score at a fraction of the cost ($1.25/$4.25 vs $5/$30 per M tokens in/out, ~7× cheaper on output).
240
8
102
61,113
🎉 Threads 🎉
Threads is our new app, built by the Instagram team, for text updates and joining public conversations ✨
We’re hoping Threads can be great space for public conversations, and we’re very focused on the creator communities that already enjoy Instagram.
Available now on iOS and Android in over 100 countries. See you there ✌🏼
1,223
247
1,147
508,693
📣 New Supervision Tools 📣
We want to make sure our apps are as supportive as possible for teens, which means involving parents and guardians more in their teens’ experiences, and offering teens controls to help ensure the time they’re spending on Instagram is meaningful.
Check out familycenter.meta.com for more info ✌🏼
351
95
527
460,555
📣 Broadcast Channels Launch 📣
Today we’re expanding Instagram broadcast channels globally.
We’re also starting to test these new Channels features:
- Questions
- Channels Tab in Inbox
- Moderators
- Expiring Channels
- Share to Stories
244
137
521
349,523
How the “Algorithm” Works 📝
- “The Algorithm” (or actually algorithms)
- Ranking Stories
- Ranking Feed
- Ranking Reels
- Ranking Explore
- “Shadowbanning”
- How to Grow Your Audience
More details here: about.instagram.com/blog/ann…
379
284
1,141
520,309
Adam retweeted
Coming to everyone over the next few weeks: edit a sent message on @WhatsApp!
91
167
1,129
226,129
💎 Hidden Gems 💎 - QR Codes
Almost everything on Instagram has a QR code associated with it. Here’s how you can customize your own code and share it off platform.
How do you use QR codes? Let me know 👇🏼
143
89
436
364,221
This feature allows you to bring your content to life by adding a soundtrack to your photo post on Feed. We’re testing this feature with carousel posts now - more to come soon.
Any other gems you think I should cover? Let me know 👇🏼
297
93
579
310,611
📣 Reels Updates 📣
We’re announcing some Reels improvements to make it easier to create and earn from your reels and better understand how they’re performing with:
- Reels Trends
- Enhanced Editing Tools
- Improved Insights
- Gifts Expansion
creators.instagram.com/blog/…
173
142
609
351,972
Adam retweeted
Meta has built over 30 tools that help parents and teens work together to help create positive online experiences. This video shows how supervision tools can help support families on Instagram:
42
21
93
36,681
My good friend and Meta’s Head of Product @naomigleit joined me during my Friday AMA a couple of weeks back. She dropped some knowledge & gave great advice, so I wanted to share it here.
Check out her “Naomi-isms” Reels series for even more 👍🏼 insights - instagram.com/naomigleit/
127
15
102
35,562
Our Meta Verified test is expanding to the US this week. The US test will reflect some initial learnings and feedback we saw.
Latest info here 👇🏼
about.fb.com/news/2023/02/te…
228
91
421
278,077
💎 Hidden Gems 💎 - Following + Feed Controls
Control tools to help manage who you follow and what you see in Feed.
Any new control tools you’d like to see? Let me know 👇🏼
105
38
175
44,509
Phone? Account? You get it… 😄
🔒 Profile → Settings → Security → Two-factor authentication 🔒
103
25
136
38,045
Adam retweeted
New quarterly report 👇
And we’re releasing our Q4 ‘22 reports that provide an update on progress removing violating content, addressing adversarial threats, providing transparency on widely-viewed content, and summarizing the work of the Oversight Board: about.fb.com/news/2023/02/me…
21
5
36
31,153