While social isn’t going away, how journalists use it is changing. Muck Rack’s State of Journalism report highlights a few key shifts: 1️⃣ Fewer journalists rely on social for reporting (down to 21%) 2️⃣ But it remains critical for promotion (45%) 3️⃣ Platform value is shifting — LinkedIn is gaining trust, while others are losing ground 4️⃣ Safety concerns are shaping how journalists show up and engage online Social is becoming less about sourcing stories for journalists and more about promotion. Question for journalists: how are you thinking about social media today? Let us know in the comments 👇

How do you know which prompts are actually worth monitoring? Generative Pulse is the first GEO solution for Communications Rack that uses millions of real AI interactions to surface questions across ChatGPT and Gemini to recommend the prompts brands should monitor—helping PR teams focus on the questions their audiences are actually asking. That means more relevant insights into where your brand appears, how it’s portrayed, which competitors show up alongside it and the sources shaping those answers. Learn more: bit.ly/3TrPFSd

Introducing Newsjacking, a new capability designed to help comms teams act on relevant news conversations while they’re still developing. This update is part of Above the Fold 📰 Our new quarterly product series highlighting the latest Muck Rack innovations for PR teams. Learn more: bit.ly/4idavyN

Want to know what's on journalists' radar right now? 👀 Our Editorial team breaks down the trends they're watching in 2026 and what comms should keep in mind as the media landscape continues to evolve. Read their insights: bit.ly/4q84xRD

We're honored to be named to the 2026 #Inc5000 list, marking our fifth consecutive year as one of America's fastest-growing private companies! During these past five years, we've gone through tremendous growth. In just this year alone, we have forged first of its kind content licensing partnerships, released five research reports, built innovative AI tools like Generative Pulse and grew our global team. Thank you to our customers for trusting us, our partners for collaborating with us and our team for making it all possible 💙 Learn more: bit.ly/4pVmJhg

Help us get to #SXSW 2027 🎉 We're excited to have two Muck Rack sessions in this year's SXSW PanelPicker, and we'd love your support. If our sessions sound interesting to you, we'd appreciate your vote: - Everyone is a Newsroom: bit.ly/4pUXY4J - The Citation Economy: bit.ly/4c6Hm4n Thanks so much to our community for supporting us!

📢 Calling all #journalists 📢 Are you looking for work? Check out a few current positions in the industry and head over to our job board for more: bit.ly/3zaW5er 1️⃣ @DailyMail (London UK, Onsite) - Senior Newsletter Editor: bit.ly/4pCMwLe 2️⃣ Crain Communications (Remote) - Automotive Manufacturing & Robotics Journalist: bit.ly/4fpW87j 3️⃣ @USATODAY (Worcester MA, Onsite) - Sports Reporter/ (UNION): bit.ly/4puBvLE 4️⃣ NPR (Washington DC, Onsite) - Editor II, Weekend Edition: bit.ly/4gJkc7o 5️⃣ The Beacon (Kansas City MO, Onsite) - Senior City Hall Reporter: bit.ly/4fvIlfu

Happy World PR Day! My friends at @muckrack sent out these unicorn pinatas to recognize the rare skills PR pros need to succeed. It's clear I need work to add "pinata popping" to my skill set. Regardless, this company makes hands down the best PR software.

From crafting pitches to managing last-minute requests, PR pros make a lot happen behind the scenes. If you ask us, that makes them a bit of a unicorn. 🦄 To celebrate, we've created a special National PR Day piñata (yes, really!) complete with an exclusive Muck Rack sticker inside. Want one? Tag a PR pro in the comments who deserves a little extra recognition. We'll randomly select a handful of winners to receive a National PR Day piñata and sticker. Happy National PR Day, and good luck! 🎉

What's top of mind for PR pros in 2026? 🤔 Muck Rack’s 2026 State of PR report uncovers the trends shaping comms today. From the growing importance of GEO and AI visibility to changing media relations strategies and the rise of thought leadership, these findings offer a snapshot of how comms teams are adapting. Download the full report: bit.ly/4fnTyzM

Last year, Muck Rack and @Rebuild_News set out to answer a critical question: How many local journalists are there? This year, we expanded that question to understand how the shortage is impacting communities. Using Muck Rack’s journalist data and an analysis of 4.2 million articles published between January and March 2026, the 2026 Local Journalist Index findings reveal a deeper issue that most Americans have little to no local reporting on the topics that matter most in their daily lives. The report also highlights a persistent shortage of local journalists, along with significant gaps in coverage of education, healthcare and other key civic issues. Below are a few of the main findings that stood out to us, and we’re curious which stat stands out most to you. Read the full report: bit.ly/4vKZSXl

Love podcasts? 🎙️ They’ve become a huge part of how people talk about brands, but not always easy to track. Muck Rack customers can now monitor podcast coverage, set up Trackers and Alerts and listen to exact mentions with full transcript context, all within the same platform. With 2M+ podcasts monitored and 65,000 with English-searchable transcripts, you can track the shows that matter most, from small, high-impact podcasts to popular shows. Learn more: bit.ly/4e3Ias6

A packed day of ideas, insight, and industry debate closes at the 2026 #AMECSummit as Johna Burke @gojohnab and @RainaLazarova thank delegates, partners, and sponsors, and officially move the Summit into tonight’s “Shades of Green or Green with Envy” Gala Dinner.

Are AI answers shaped by earned media? Yes, and it’s not new. Our May 2026 “What Is AI Reading?” research reinforces a pattern we’ve now seen across three reports – AI systems rely on earned media over paid content. Based on analysis of 25M+ links, earned media accounts for 84% of all citations, including journalism, academic research, government sources, encyclopedic sites and third-party corporate content. Each LLM also has its own citing habits. ChatGPT cites sources in 96% of responses, Gemini cites in 82% and Claude is the most selective, citing in just 55% of responses. Journalism citations span 20,000+ outlets, with one standout: @axios appears in ChatGPT’s top three cited domains across 13 of 17 industries. It’s the only outlet to rank that consistently across providers. As AI-generated answers continue to replace traditional search results, comms and marketing leaders are under increasing pressure to understand and act on this shift. This report gives you the insights to do both. Read the full report: bit.ly/48PsRQR

Strong media relationships and measurable impact are at the core of modern PR. That’s why we partner with Muck Rack — a platform built to help communicators connect, measure and lead with data. Explore partnership opportunities: prsa.org/partner #PRSA #PartnerWeek

🧠📊 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗜𝘀 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴. 𝗦𝗼 𝗜𝘀 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 As Headline Sponsor of the 2026 #AMECSummit, @muckrack continues to play a central role in shaping how the industry understands and advances measurement.

It’s time to say bye to Boolean 👋 Today, Muck Rack introduces Curation Engine, a new AI-powered capability designed to move beyond traditional Boolean search and redefines how PR teams monitor and measure media coverage. Built directly into Coverage Reports, Curation Engine requires fewer manual edits than a report fed by traditional Boolean searches. It automatically evaluates and enriches incoming coverage, making advanced media intelligence more accessible, actionable and efficient. Curation Engine is powered by AI that is trained and refined by Muck Rack’s award-winning Media Intelligence team. Read more details here: bit.ly/3P3hkqsbit.ly/3P3hkqs

📢 Calling all #journalists 📢 Are you looking for work? Check out a few current positions in the industry and head over to our job board for more: bit.ly/3zaW5er 1️⃣ @Bloomberg (London England, Onsite) - Senior Editor, Bloomberg Weekend: bit.ly/3O2dEVB 2️⃣ World Politics View (New York NY, Remote) - Assistant Editor: bit.ly/4cqCmHm 3️⃣ The Sacramento Bee (Sacramento CA, Onsite) - Sacramento Farm-to-Fork Reporter: bit.ly/4sE8rkV 4️⃣ Key Biscayne Independent (Key Biscayne FL, Onsite) - Senior Editor/Reporter: bit.ly/4cEJwZH 5️⃣ Oregon Public Broadcasting (Portland OR, Onsite) - Multimedia Journalist: bit.ly/4elk78A

📢 Calling all #journalists 📢 Are you looking for work? Check out a few current positions in the industry and head over to our job board for more: bit.ly/3zaW5er 1️⃣ The Wall Street Journal (New York NY, Onsite) - Reporter, Investing and Markets: bit.ly/47cQuCg 2️⃣ The Atlantic (Washington DC, Onsite) - Senior Editor (Supervisory): bit.ly/3Pt3JIO 3️⃣ Bell Media (Alberta Calgary, Onsite) - Multi Media Journalist: bit.ly/4bMs2ZR 4️⃣ Forbes (Remote) - Staff Writer, Careers: bit.ly/47eQgdU 5️⃣ USA TODAY (Remote) - High School Sports Reporter: bit.ly/47m9VbQ 6️⃣ The New York Times (Louisiana MS, Onsite) - Reporter Fellow, Local Investigations: bit.ly/4rQQI9x 7️⃣ CNBC (San Francisco CA, Hybrid) - Technology Editor, CNBC: bit.ly/4rQOVB6

AI is changing PR, and we're changing how we use AI? What is the state of #AI in #PR? Can't wait to talk w/ @muckrack's @lindazebian about its State of AI in PR Report on #LetsTalkPRandMore. Listen live Mon March 23 on WRHU-FM; download podcast (info in pix) #publicrelations