The hub for communicators. Conferences, awards and how-to content. #PRNEWS
US
- Tweets 78,271
- Following 39,893
- Followers 160,445
- Likes 23,993
What makes a journalist trust a PR pro?
MM+M Executive Editor Jack O’Brien shares his take on building real relationships, crafting stronger pitches and keeping patients at the center of healthcare storytelling.
buff.ly/FT9Mn9g
397
One in 20 podcast guest pitches gets accepted.
So what happens after the booking matters. When a client goes silent after an episode, the relationship cost often lands on the PR pro who made the introduction.
Why podcast promotion is part of the pitch: buff.ly/1YRX9Ua
518
It's Climate Week NYC — and climate comms might be broken.
Heatwave coverage jumped 8x in July. Emotional intensity didn't move at all.
Whitney Dailey on what actually resonates for @PRNEWS 👇 buff.ly/Pwz0D0M
1
2
571
87% of active video podcasts score between 4.5 and 5.0 stars — regardless of actual listenership.
Star ratings don't tell you what you think they do. Anuj Agarwal on how to actually build a podcast outreach list worth pitching for PRNEWS 👇 buff.ly/OJ1rDXH
683
"That's not a creator problem. It's an expectations problem."
Ashley Stoney on what brands can actually learn from the U.S. Open creator controversy.👇
buff.ly/FaZ1LnV
1
1
683
Lift as you climb. Rachel Scoggins Taylor of Tony Fay PR on why mentoring the women behind you is essential — because none of us got here alone.
Attending the PRNEWS Platinum Awards Oct. 6? Join Comms Corner! Details: buff.ly/j7k6GAl
702
PR Roundup:
🏈 Arch Manning apologized via Instagram Story—which disappeared in 24 hours.
🎤 Macklemore-Sheeran-Kraft: When your name is on the tour, neutrality is hard to claim.
💰️ New research: strong reputation saves $1.2 billion in a crisis.
buff.ly/UCMelLa
626
The Buffalo Bills open their new stadium TONIGHT 🏈
Before the first snap, they're already winning the comms game—featuring "O Canada" to honor Canadian fans at a time when cross-border tensions are at a high.
Rich Luchette breaks down the strategy. 👇
buff.ly/Xay3TD2
1
2
965
22.6 million views in two days. But reach wasn't the only goal.
Amgen and Stand Up To Cancer discuss how they worked with Beast Philanthropy and St. Baldrick’s Foundation to bring the patient perspective to a creator-led pediatric cancer campaign.
buff.ly/izaFsy4
1
1
612
The Emmys were last night—and in honor of "The Bear," here are 8 PR lessons hiding in the final season.
A pitch with the wrong reporter's name undoes an otherwise perfect story angle before it's even opened. Sound familiar?
Abbie Sheridan for PRNEWS 👇
buff.ly/64LaUeP
1
561
What would you tell your younger self? E.J. Kim of @FleishmanHillard says: Believe in your superpower. You're already at the table.
Attending the PRNEWS Platinum Awards Oct. 6? Join our Comms Corner series! Details: buff.ly/afmeFMF
667
This week's PR Roundup:
Anthropic researcher quits, warns AI could kill us all. Company stays silent.
81% of communicators are burned out—up 22 points from last year.
TEMPTATIONS bodega cat pop-up: culturally rooted, built for content, genuinely fun.
buff.ly/pw1cyxE
1
673
Twenty-five years ago today.
PRNEWS asked the PR community to share their Sept. 11 memories — in their own words. We are grateful to everyone who did. buff.ly/q25yexz
677
This week:
MapQuest hit No. 1 in the App Store by keeping Lake Ontario's name.
USPS navigated mail-in voting chaos with a statement.
5% of Americans find corporate statements "completely credible."
Full analysis → buff.ly/yx4RMPO
1
541
Data center communications are entering a new era.
As communities push back on AI infrastructure, “sustainable” isn’t a complete answer.
The PR challenge: explain the tradeoffs without compromising proprietary information.
buff.ly/E99qPAl
606
If a reporter asks about layoffs and your spokesperson denies it—they still just put the word "layoffs" in the clip.
Katie Suiters, former Emmy-winning TV producer, on four ways to close the founder media readiness gap for PRNEWS
👇
buff.ly/voUiSQW
1
2
782
After a summer of food recalls, here's what the first 24 hours actually look like inside a grocery chain with 162 stores.
Giant Food's Jon Arons breaks it down—speed vs. accuracy, and why you don't go public until the manufacturer confirms.
🎥 Interview: buff.ly/SzVoLmb
762
Lovesac went viral for the wrong reason—then made it worse with snark.
Druckenmiller used AI to write his WSJ op-ed. Not embarrassed.
93% of Americans are cutting costs—but quality still wins.
Full analysis → buff.ly/ytbZU8V
635
“Job impacts” is passive language.
And that matters.
ESPN’s layoff memo shows how the words leaders choose can reveal whether anyone is willing to own the decision.
The lesson for communicators: Say who made the call.
prnewsonline.com/what-espns-…
2
1,104
"Did the company decide this moment — or did somebody else decide it for them?"
That's the practical test for a leak, according to one CCO. PRNEWS breaks down everything communicators need to know 👇
prnewsonline.com/what-is-a-l…
1
1
781