The Bezos of 1994 saw the Internet taking off and chose books as the first product to build around it
If Bezos were starting today, we think heβd look at asset tokenization on blockchains taking off and choose to tokenize stocks first
The logic is similar
The Internet didnβt change the underlying book. It changed the experience around it: access to a vastly larger catalog, 24/7 availability, and better search and discovery
Tokenization doesnβt change the underlying stock. It changes the experience around it: broader global access, 24/7 trading and transfers, and interoperability across trading, lending, and collateral markets
In both cases, the underlying product stays the same while a new technological substrate creates room for customer-facing differentiation
Public equities are one of the worldβs largest asset classes, yet only $2.8B (excl. ETFs) is represented onchain today
Thatβs the type of opportunity Bezos repeatedly looked for: a huge existing market where a new technology can create a better customer experience, with the potential to reach massive scale
Books were Amazonβs entry point into Internet commerce
We think stocks could be the equivalent entry point into onchain finance