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Ramp retweeted
if you’re a marketer in tech, Ramp just made your next product launch a bit harder.
last night, @tryramp launched its new Bill Pay product with a Broadway musical.
Ramp's marketing team has been raising the bar for tech storytelling for years but last night felt like the peak to me.
here's why it worked:
- first of all, it has a 'WTF moment'. a tech company made a Broadway musical to launch software for paying invoices - great hook.
- the show made boring software features feel human. “time is money, save both” can sound like any other SaaS slogan. onstage, you could see what that time costs people and what they’d rather be doing with it.
- Ramp has earned the right to do something this ridiculous. Brian’s Office, the funeral for the penny, now this. each campaign builds on a sense of humor people already recognize, so the musical feels like the next chapter, not a random stunt.
- they gave people a story to tell. “Ramp launched Bill Pay” is boring af. “Ramp made a Broadway musical about paying bills” is something you tell a friend who doesn’t work in tech.
more of this, please.
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Ramp retweeted
Update: she’s a lifetime broadway nerd and now she wants to work for @tryramp
Thank you @eglyman, @kendallhtucker and the entire team who put this Industrial on—what a perfect date night to teach my wife about about Bill Pay. Masterfully done.
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Ramp retweeted
Most companies: idk about this whole “brand spend” thing…what’s the ROI?
@tryramp: hold my beer
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Ramp retweeted
Introducing the Real SF Hot List: where the city’s teams go for lunch.
Because in San Francisco, nothing is hotter than realizing the team you’ve been trying to meet for three weeks is sitting at the next table.
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See how the @Broncos rebuilt their back office: ramp.com/customers/broncos?u…
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Ramp retweeted
Two AI models took more than a third of every dollar US businesses spent on AI last week.
> Astra - 19%
> Claude Opus 5 - 17%
The frontier is not a crowded market.
Neither Jev nor open source Chinese models will meaningfully decrease business spend on AI because most spend already goes to the frontier, where they simply are not competitive products.
Astra had the largest market share of any single AI model last week, per Ramp, with nearly 19% of dollars spent, in front of Anthropic’s Claude Opus 5, which had 17 percent.
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Getting paid should be as easy as paying.
Now it is.
Today, we’re announcing the biggest expansion to our finance platform.
We've been helping companies pay. Now, we're helping you get paid.
Introducing: Ramp Accounts Receivable.
The #1 ask from our customers is for Ramp to remove the friction between making a sale and collecting revenue.
Ramp uses AI to automate the entire invoice-to-cash lifecycle, from creating invoices without manual data entry to drafting follow ups for review, and collecting cash - so businesses get paid faster with far less work.
Businesses can now manage more of their finances on Ramp, from money coming in, to banking, to money going out.
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Ramp retweeted
Ramp helps you spend less. Now, we’re helping you get paid faster.
Today we’re launching @tryramp Accounts Receivable!
It’s been our #1 customer request. 100+ businesses are already using it and the early reactions are extraordinary.
I think you’re going to love it.
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Ramp retweeted
If you’re grabbing food or coffee on a company card, there’s a better than 1 in 20 chance the receipt says Starbucks.
In Ramp’s restaurant transaction data, Starbucks shows up more than the next three brands combined.
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Ramp retweeted
This might be the most insane thing we’ve ever done.
And our team once hired the Rizzler to be the ring bearer at a real wedding (he was great btw).
Ramp's Broadway Debut is upon us.
BILL PLAY THE MUSICAL! will star Billy Porter, Billy Zane, and Jessica Vosk.
September 25th. Broadhurst Theatre.
We're bringing back the Industrial Musical. And a whole lotta Bills.
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The books don’t lie
Introducing Ramp Accounting Bench.
We partnered with accounting professionals to create 137 tasks and grading rubrics grounded in everyday accounting workflows.
Even with three attempts, the best model achieved only 21% accuracy. Reliable agentic accounting remains an open challenge.
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