Traceability stops being abstract the moment you can scan it. At @foodtank's "Building a common language for supply chains" session during Climate Week NYC, the QR codes did all the talking. Chicken of the Sea tuna traced back to the vessel. Traceable beef from the Scherler-Abney Land & Cattle Co cohort. Forested honey and lobster from Sovereign Seas. Mark Kaplan, Chief Marketing Officer at Wholechain, framed the reason it matters: if you cannot see it, you cannot make claims about it or verify what is actually happening in your supply chain. #Traceability #SupplyChain #ClimateWeekNYC #FoodSystems

That is a wrap on our FDA FSMA 204 session at the Responsible Seafood Summit in Bangkok. Thank you for showing up, asking hard questions and sharing what FSMA 204 looks like inside your own operation. Traceability gets easier when the whole supply chain talks to each other, and that is exactly what happened in that room. Thank you Jayson Berryhill and Erin Taylor Cooper for leading it, and to the Global Seafood Alliance and The Center for Responsible Seafood - TCRS for hosting. #SeafoodSummit26 #FSMA204 #SeafoodTraceability #Traceability

Traceability does not get satisfied at any single point in the supply chain. It depends on every link doing its part. We're excited to kick off our session on FDA FSMA 204 at the Global Seafood Alliance Responsible Seafood Summit! Jayson Berryhill and Erin Taylor Cooper are running a two-hour working session on the challenges seafood companies are facing and some practical solutions including: floor-loaded containers with no case-level packaging, traceability lot codes and TLC source when you are the US importer, and moving data across partners who are not all at the same stage of readiness. Join if you are interested in practical approaches to market readiness! - wholechain.com/events/respon… #FSMA204 #SeafoodTraceability #FoodSafety #ResponsibleSeafoodSummit

Today Blade Brink, Enterprise Solutions at Wholechain, presented at International Conference on seafood and Health 2027 covering Global Dialogue on Seafood Traceability (GDST), one common language for seafood traceability data. GDST defines the events you record (Critical Tracking Events) and the data inside each one (Key Data Elements): who, what, where, when, how much, how. If your buyers are asking for GDST data, we are always up for the conversation. #GDST #Seafood #Traceability #SupplyChainTransparency #FSMA204

Buyers are asking harder questions about where your seafood comes from, regulators are too. Market-ready traceability answers both without slowing down operations. Join Blade Brink, Enterprise Solutions at Wholechain, at the International Conference on seafood and Health for a 25 minute session on what market-ready traceability looks like in practice, inside the wider discussion on Global Seafood Trade in Transition: The Impact of Tariffs, Production Costs and Consumer Demand. Tomorrow, 15 September, 5:55 to 6:20 PM Vietnam time. Register here: seafoodconference.com/Webina… #Seafood #Traceability #SupplyChain #FoodSafety

We're headed to TUNA 2026, the 19th INFOFISH ' World Tuna Trade Conference & Exhibition in Bangkok. On September 15, our CEO, Jayson Berryhill, is moderating "AI, Smart Processing & Future Seafood Systems," bringing together industry voices on how technology is reshaping seafood production and traceability. Will you be there? Come say hi to Jayson and talk traceability, AI, or whatever's on your mind. Learn more: tuna.infofish.org #TUNA2026 #SeafoodTraceability #BlueEconomy #AI

We're teaming up with iFoodDS to make FSMA 204 compliance simpler for seafood suppliers. The integration lets Wholechain users share key data elements directly with trading partners on iFoodDS Trace Exchange™, cutting friction as customers across the supply chain ask for standardized, GS1-aligned traceability data. "We're excited to enable more seamless ways of tracking products under FSMA 204," says Wholechain CEO Jayson Berryhill. "Our integration with iFoodDS reinforces our commitment to interoperability, offering our customers flexible, cost effective and holistic solutions to meet their customers' traceability requirements, so they can focus on their core business." Wholechain gives suppliers a standards-based way to own and control their traceability data, no matter which systems their customers use. Read more 👇 ifoodds.com/press-release/wh… #FSMA204 #FoodTraceability #Seafood #SupplyChain

Wholechain is incredibly grateful for Thai Union's continued leadership in advancing global seafood traceability. Their 2025 Sustainability Report highlights their long-standing commitment to transparency, responsible sourcing, and standards-based digital traceability with Global Dialogue on Seafood Traceability (GDST). Thai Union has helped demonstrate that end-to-end visibility is not only possible, but essential for building more resilient and sustainable food systems. We are proud to work alongside Thai Union as we continue scaling trusted traceability solutions that create value across the entire supply chain. Read the full release here: thaiunion.com/uploads/Sustai…

We're looking for a Senior Frontend React Engineer to join our team in Cape Town. If you've got the skills, now's the time to react 😉 Apply here: wholechain.com/careers/senio… #jobs #engineer #react #capetown

We're leading a working session at the Responsible Seafood Summit in Bangkok. FSMA 204: No-Nonsense Guidance for the Rule's Sticking Points Monday 21 September, 10:00 to 12:00, The Study This is not just a FSMA rule overview. It is two hours on the problems seafood companies are actually hitting. We will cover both sides of the problem: what downstream U.S. buyers are now requiring, and what it takes to get upstream suppliers compliant at scale. Attending the Summit? Bring your hardest question. Thanks to the @GSA_Seafood & The Center for Responsible Seafood for hosting. More info here: wholechain.com/events/respon… #SeafoodSummit26 #FSMA204 #Traceability

Excited to join @ChainforGood's Autumn 2026 Incubation cohort alongside @HumLinked and @StormcatchToken. Over the coming months, we'll be working to scale the global data standards for sustainable supply chains.

We're hiring: Account Manager, APAC Remote (Bangkok, Thailand preferred) Lead enterprise traceability implementations across Asia, then grow into regional account leadership. 5+ yrs in account management / customer success / enterprise sales. 👉🏼 wholechain.com/careers/accou… #Hiring #APAC #Bangkok #Thailand #Job

How many lot codes should a warehouse have to ingest to process a single pallet? Under the FDA's recent clarification, one. Packing after processing counts as part of a single transformation event, so a processor can record and assign a single traceability lot code to an entire shipment rather than passing every internal batch code downstream. Processors keep their lines moving. 3PLs and cold storage operators ingest one code per product. Investigators still trace any shipment straight back to the facility that processed and packed it. To help our partners navigate this, Wholechain and the National Fisheries Institute Traceability Workgroup sought official guidance from the FDA. We made this short video to explain our recent article on it in a clearer, more visual way. Read the full breakdown, access the developer integration guide, and download the FDA correspondence document here: wholechain.com/blog/fda-fsma… #FDA #FSMA204 #SupplyChain #Compliance

We're proud to share that Wholechain's CEO Jayson Berryhill and Head of Growth Erin Taylor Cooper are attending Responsible #SeafoodSummit26 in Bangkok this September! Looking forward to connecting with global leaders, trade partners, and innovators who are actively shaping the future of responsible seafood. Catch the team at Shangri-La Bangkok from Sept 21–24, hosted by Global Seafood Alliance and The Center for Responsible Seafood - TCRS. Let’s connect in Bangkok, drop a message if you’ll be attending 👇 Join us here: cvent.me/e0QWvo

Clarifying a rule is one thing. Implementing it is another. Full integration guide linked below 👇 wholechain.com/blog/fsma-204… #FSMA204 #GS1 #GDST #Traceability #FoodSafety

Supply chain traceability shouldn't be an operational headache. We’ve completely re-engineered Wholechain to power traceability at scale. - Streamlined Navigation - Centralized Master Data Management - Dedicated Traceability Workspace - Enhanced Partner Collaboration Explore the full update notes here: wholechain.com/blog/release-… #SupplyChain #Traceability

Tracking multiple individual production lots on a single food shipment is a major logistical headache under FSMA 204. But the FDA’s latest clarification offers a much simpler path forward. Here is the breakdown 👇 wholechain.com/blog/fda-fsma… #FDA #FSMA204

As governments transition from voluntary pledges to mandatory regulations, Wholechain’s Head of Growth, Erin Taylor Cooper, highlighted a critical gap in how the industry views compliance in her recent interview with Food Tank: "Traceability is often confused with first-mile monitoring, farm mapping, or life cycle assessment. Those tools are important, but they do not follow the movement of goods through aggregation, processing, transformation, and trade." The takeaway? Mapping a #farm is only step one. If your data doesn't follow the physical product through processing and transport, the chain of custody breaks and #compliance fails. To bridge this exact gap, Wholechain worked alongside Better Food Future, WWF, the Institute of Food Technologists (IFT), Tapestry Foundation, FAI and Rever to build the Global Traceability Framework for Beef and Leather, creating the shared data foundation the industry needs to navigate this new era. Read the full feature on @foodtank: foodtank.com/news/2026/07/co…