Empowering everyone to create. ✨ Need help? Reach out to @AdobeCare
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Big news: a new Adobe plugin is now available in @OpenAI's @ChatGPT! 70+ tools, including @Photoshop, @AdobeFirefly, @Lightroom, and @Acrobat, all in one chat.
Mock up your photos. Repurpose a video for any platform. Turn a template into a polished PDF. Learn more: adobe.ly/3TDrxff
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People who make the Forbes World’s #MostInfluentialCMOs list five times are not defined by a single campaign or business cycle. They shape industries, influence culture and redefine modern leadership. In short: they belong in the Forbes CMO Hall of Fame.
See who made the list: forbes.com/sites/slmashelbay…
Illustration: Oriana Fenwick for Forbes
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Shoutout to everyone working remotely on the beach today to kick off summer and #CannesLiones @nobodysausage
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The San Jose Semaphore that sits at the top of Adobe’s Almaden Tower was solved after three years! Watch the full story of conception by artist Ben Rubin to the final solve by Brian Vincent at adobe.ly/semaphore
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Today, we announced record Q2FY2026 revenue of $6.62 billion (13% YoY growth as reported and 11% in constant currency). Learn more here: adobe.ly/4vNlaDW
Additional business highlights include:
⬆️ AI-first ARR tripled to over $500 million year over year.
📈 In Q2FY2026, creative freemium MAU crossed 90 million, growing over 70% year over year.
📣 In Q2FY2026, Acrobat and Express MAU surpassed 850 million, growing approximately 20% year over year.
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AI image editing is powerful, but getting an exact result has always been the hard part. Adobe Research's experimental work at @CVPR 2026 aims to change that. Across the 75+ research papers Adobe is presenting, a clear direction emerges: giving creators more control.
Learn more: adobe.ly/4xaWDKv
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Adobe is partnering with @nvidia to optimize creative workflows across apps like Photoshop, Premiere, and Substance 3D with @NVIDIARTXSpark, helping creators spend less time waiting and more time bringing their ideas to life. From faster editing and effects to more responsive 3D workflows, this is about giving creatives more power, precision, and flow across the tools they use every day.
Learn more: adobe.ly/4eem9qw
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Adobe for creativity + Claude 🤝
Now, Claude users can power their content with more than 50 Creative Cloud tools. Simply describe the outcome you want and let the assistant orchestrate workflows behind the scenes: adobe.ly/4cTkJjF
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The way brands are discovered is changing fast. Today, Adobe completed its acquisition of Semrush, expanding how businesses show up and get found in an AI-first world. AI traffic to U.S. retail sites is up 269% YoY. The next chapter of CX starts with visibility. adobe.ly/3QE3OKi
ALT Adobe + Semrush
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Sneaks took center stage at #AdobeSummit and gave us a preview of the future of agentic AI in marketing.
Check out the in-development projects reimagining content production, branded experiences and creative workflows: adobe.ly/4uaaAGk
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In a world where teams are expected to continuously adapt, test more, and learn quicker, Adobe GenStudio for Performance Marketing puts control back in marketers' hands.
Deep insights and automation allow brands to scale creative production without sacrificing quality, consistency, or brand alignment.
See the full lineup of GenStudio innovations coming out of #AdobeSummit: adobe.ly/4vKzAp9
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AI works harder for enterprise teams when systems work together. Adobe CX Enterprise takes efficiency to the next level by creating a unified workflow that connects the dots and drives results. #AdobeSummit
Learn more about Adobe CX Enterprise: adobe.ly/4w3uB39
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This is what it takes to deliver customer experience at scale in the age of AI. Introducing Adobe CX Enterprise, a new, agentic system designed to unify data, content, and customer journeys and deliver personalized, real-time experiences.
🔗 See what’s next in the era of agentic AI: adobe.ly/4u6NsZk
ALT Marketing diagram showing personalized email and push notification touchpoints for new and repeat yoga wear customers, with customer propensity score of text@1 and options to generate yoga images.
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Big news coming out of #AdobeSummit! 🎉
Scaling content without losing consistency or quality is now possible. Introducing Adobe Brand Intelligence, a new foundation for agentic marketing that learns how your brand behaves across the content supply chain and applies that understanding consistently across workflows and systems.
🔗 Learn more: adobe.ly/4u7BkqZ
ALT Sevoi Resorts webpage showing snowboarding images. Text: \"SNOWBOUND Bliss\", \"BOOK YOUR TRIP\". Brand validation notes 2 issues: title not centered around snowboarding, image not centrally positioned. Dates: Dec 10-Dec 16, 2026. \"FIND RESORTS\" button.
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Analytics is no longer an afterthought. Introducing Adobe CX Analytics, an AI-powered intelligence engine that ensures measurement is built into the foundation of your content, marketing, and brand strategies from the start. #AdobeSummit
Learn more here: adobe.ly/3QlN0HX
ALT Neulix's 'Intelligent CX Campaign' results show a 35% conversion rate across web, search, and social channels. The ROI is 4.19x. Text reads: \"Turn every experience into intelligent act\".
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Adobe CMO Rachel Thornton outlines how the new Adobe CX Enterprise Coworker helps brands rethink their approach to marketing, creativity, and the tools they use to impact customer experience.
Not attending #AdobeSummit? Learn how customer experience orchestration is changing marketing: adobe.ly/4cDxKxz
ALT City scene with pedestrians crossing. UI overlay features \"TREQ VIP ONLY SALES EVENT STARTS NOW SHOP NOW\". \"Personalize product recommendation\". Customer info: \"Aaron Holmes, Loyalty member, Searched travel bags\". Backpack graphic and \"Purchased\" button shown.
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