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We know your feed is full of "predictions," so we’ve boiled our 2026 trends report down to the four shifts that will change your overall approach this year:
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ABM is getting personal (again): Marketing leaders are moving away from the "cast a wide net" approach. In 2026, it’s about picking the right doors to knock on and having something interesting to say when they open
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You can’t fake your way into a community: At the end of the day, people buy from brands they trust. Authenticity and "being real" are the only things that stop you from being just another line item in a budget
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We are bringing the beach to you in our cabana at @Shoptalk Luxe. 🏖️ Stop by and see your favorite digital marketing experts to hear the latest in adtech innovation. Spots are booking up on our calendar, reserve a one-on-one meeting: bit.ly/4pQbTaV #ShoptalkLuxe
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That was a close one 😥
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What’s the biggest “instantly delete” offense in an outbound email?
0% "I hope you're well"
100% Writing a novel (TL;DR)
0% Zero personalization
1 votes • Final results
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What’s the most creative way someone has said your brand name? We’ll go first: - ad roll - addroll - Adrool (our personal fav) - add roll - adrolls - adrolls ads - Advil (yes, really)
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ChatGPT has entered the chat. We asked for an honest review of our social channels, and it turns out we’re “basically a cheat code” for digital marketing. Who are we to argue with an algorithm?
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Our holiday wishlist: - Banning cart abandonment - Having all campaigns go viral - Unlimited budget - All stakeholders always being aligned - No last-minute campaign tweaks - Constant high ROAS
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if they say ‘one quick tweak’ it is in fact not one quick tweak
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Brands the second you abandon your online shopping cart:
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Advertisers during BFCM:
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Happy BFCM to all who celebrate. 🛍️
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"Can we make one more tiny change before it goes live?"
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If only campaign optimization came in gift wrap... 🤩
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Tag the people you need to form a calming circle with rn
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A haunted house but it's your holiday campaigns still not started. 😓
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Born to own spooky season, forced to follow brand guidelines.
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