Fandom decoded at the speed of culture
Bristol, UK
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That feeling when everyone already knows. Except you.
That's why we built Pulse.
Every morning, Pulse shows you what's changed, what's trending, and what needs your attention.
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Your audience is telling you everything. The question is, are you hearing it?
There's a new audience pouring into Toy Story 5 right now.
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With two weeks at No. 1, we have seen an interesting shift in box office demographics.
The Taylor Swift soundtrack is pulling a new audience into cinemas.
By gathering audience signals across TikTok and Reddit fan communities, we saw groups of Taylor Swift fans actively organising block-booked "watch-alongs."
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One image is the morning most marketing leaders actually have.
The other is a Daily Pulse: the three things worth knowing before your first meeting.
Stop chasing. Start deciding.
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Your customers told you exactly what they wanted this week. You just didn't have time to read every signal to find it.
That's the gap the Customer Signals section of Pulse closes.
It watches what your customers are saying, surfaces what changed, and ranks it, so the signal that matters most today is sitting at the top.
Following up with an action to aid your decision process.
The signals are already there, but they are easily missed.
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This is what you see when you first open your Weekly Pulse.
Three signals with a suggested action underneath.
Top threat, top opportunity, the one to watch, pulled from the week's noise and ranked before your first meeting.
Signals are everywhere. Knowing what matters and what to do with them is the hard part.
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Monday morning is when the weekend's signals catch up with you.
By the time you've cleared the inbox, the viral post already has 240k views.
The creator who mentioned you twice has moved on.
Pulse runs while you're off.
So by 8am Monday, you already know what changed, what matters, and what to do about it.
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We were buzzing to be out in the local community last week.
Co-founder Andy was up at YGWYG in Bristol, talking about how we operate and what we've been building at Aartoo.
The evening was full of comedy, live demos and other wacky things. The Peeps put on a great night!
Thanks for having us.
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Only if Pulse was around then...
Three signals, read in two minutes, done before the 9am. A Top Threat. A Top Opportunity. One to Watch.
Underneath: competitor moves, sentiment, and the cultural hooks landing in your space.
Stay on the Pulse.
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Everyone saw the @Swatch x @AudemarsPiguet piguet chaos.
Almost no one saw the signal underneath it. 馃У
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Here's what Pulse flagged that the headlines missed:
"It's a toy watch."
That framing is consolidating globally.
Reddit in 5 languages, mainstream coverage in India, Malaysia, China, Spain.
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