Receiving an interesting ratio of death threats and VC outreach over this now, so should probably clarify:
We at
@Auki do not actually track any person. In this visualization we show how manage to derive the data we actually track: what part of the shelf receives attention.
It's like tracking how many cars cross a bridge without tracking which car it was or who was driving.
The reason we do this is to allow the stores to better optimize their shelf space. Space is first or second biggest cost for every retailer, so optimizing the use of space is what allows them to reduce prices for the consumer - something they're all under intense pressure to do.
We do not store any data at all about the shopper, and have no plans to.
Auki's tech will not be used to profile you, but it will make your groceries cheaper and your store visits faster.
We have always been champions of privacy, and that's not going to change.
Peace.