This is what Uniswap envisioned when they created the V4 hook

DineroDom
@DineroDom0 · Aug 24
17
37
227
218,357

TLDR:

  • Founder @NodarJ spoke at ETHDenver six years ago about an eerily similar concept to V4 Hooks, essentially seeding the idea years before it existed.
  • Nodar's innovation around "Leveraged liquidity pools" landed him an invite from @haydenzadams to visit the @Uniswap office back in 2020.
  • Nodar’s previous company, Zapper, raised a $1.5M seed round after winning Kyber’s DeFi Hackathon in 2019, later raising an additional $15M in a 2021 Series A backed by Mark Cuban, Ashton Kutcher’s Sound Ventures, Framework Ventures, Stani Kulechov (Founder and CEO of Aave), and many more.
  • Uniswap partnership and deep integration coming soon
  • Hookr has created a user-friendly V4 Hook Builder, with some extremely innovative hooks already live and more in the works. My personal favorite is the Leveraged Liquidity Pools. Hookr isn't competing with launchpads, rather they’re building the tooling to make them better.

Who is @NodarJ ?

Nodar Janashia is an OG DeFi visionary who got his start creating DeFi tutorials on YouTube. More notably, in 2019, he went on to create @zapper_fi, a DeFi protocol that raised ~$16.5M from industry giants like Mark Cuban, Ashton Kutcher’s Sound Ventures, Framework Ventures, Stani Kulechov (Founder and CEO of Aave), and many more big hitters.

At its peak, Zapper reached 2 million monthly active users and processed more than $13 billion in transactions. 🤯

The concepts you see today have been brewing for over 6 years...

NO ONE has been thinking about hooks and customizable liquidity quite like Nodar has.
Eth Denver 2020 key note speaker

Eth Denver 2020 key note speaker

Well before Uniswap V4 Hooks, Nodar was already innovating around a concept he called “Zaps,” which enabled users to complete what would normally require multiple transactions with a single click. This was an early conceptual precursor to what V4 Hooks enable today, and Nodar was one of the leading voices planting the seed for this idea.

You can watch him speak about this at Eth Denver six years ago here: https://youtu.be/IVmBF3BoSQo?si=R6te8TXhWwcosN7i

Opening Slide from 2020 ETH Denver Presentation

Opening Slide from 2020 ETH Denver Presentation

What is Hookr?

Simply put, Hookr is a no-code V4 Hook creation and distribution platform that allows users to deploy custom Uniswap V4 Hooks and launch programmable markets for new or existing tokens all from a single marketplace.

Hookr isn’t looking to compete with launchpads, but rather complement them. This is where the opportunity becomes extremely interesting. Anyone can log onto Hookr and, with zero coding experience, create a custom V4 Hook. Due to the platform’s democratized nature, Hookr can offer users a highly diversified set of Hooks and liquidity innovations including the “Leveraged Liquidity Hook.” But more on that later.

Why this matters

"Most launchpads let you customize:
Name → ticker → image → maybe curve parameters.
Hookr is trying to let you customize:
the actual behavior of the market.
And because those designs can become reusable blueprints, Hookr potentially becomes more than a launchpad.
It could become a marketplace for market mechanics."

https://x.com/Crypto_peet/status/2085920795126341808?s=20

This is the important part.

Hookr provides a much wider range of functionality than any traditional launchpad, and I believe this is its greatest advantage.

Launchpads can’t compete with Hookr because they aren’t competing in the same business.

Launchpads specialize in distribution. Hookr specializes in Hook creation and infrastructure. Distribution isn’t Hookr’s business, and Hook creation isn’t the launchpads’ business. That’s precisely why the two work so well together.

What this means is that, for launchpads to offer deployers the most robust set of options, they’ll need to integrate Hookr’s infrastructure on the backend.

Can you see where I’m going with this?

Once one launchpad gives its deployers this optionality, others will be forced to follow in order to compete. Competition breeds excellence, and in this case, competition could drive mass adoption of Hookr’s infrastructure.

Hookr isn’t trying to compete as another launchpad. Nodar has been clear about the vision: white-label the technology rather than enter an already-convoluted launchpad war. The end goal is for Hookr to become the silent infrastructure partner behind launchpads. And the TAM isn’t limited to one launchpad... it’s every launchpad. And I believe it starts with @TradePools.

This s the same approach Nodar used to help Zapper process $13B+ in transactions and reach 2M monthly active users.

This guy knows ball.

Hookr x Uniswap Partnership

The case for a direct integration of Hookr into @TradePools seems more plausible than not, lets break down the facts:
  • @TradePools needs a runner, and Hooker is their leading token. Green candles are the best marketing, and it would make sense for Uniswap to push this narrative
  • @NodarJ’s relationship with the Uniswap team goes back over six years, and he’s still in communication with them today. Hayden even invited Nodar to the Uniswap office in 2020 to discuss the Leveraged Liquidity Pools primitive he was working on before Hooks were even a thing.
  • @haydenzadams is clearly extremely excited about V4 Hooks and is working with “partners” to bring more optionality to the market. In a recent thread, Hayden more or less soft-shilled the concept of leveraged Hooks that Nodar pioneered.

Read below 👇

From Hayden's most recent thread

From Hayden's most recent thread

https://x.com/haydenzadams/status/2089531754004554215?s=20

  • Uniswap is heavily pushing the V4 hook narrative, and their best option to do that is directly working with hookr. A partnership between the two is a win for everyone.

The thesis:

Uniswap V4 Hooks proliferate and reach mass adoption. @TradePools expands its offerings through Hookr infrastructure, driving more volume and launches through its AMM and launchpad, all while supporting its largest ecosystem token and aligning perfectly with its broader vision.
.@Hookrfun is sending its leverage hooks to Uniswap for final verification by end of week. The team is in the final stage of locking down the first version, minimizing risk and ensuring all liquidations are guaranteed before the contracts go over for sign-off. A direct line to the Uniswap team makes the verification process straightforward once the final version is ready. The other thing mentioned alongside the technical build is simplicity. Even the best product goes unused if it's too hard to grasp, so an ELI5 demo is being built alongside the launch to make sure people can actually understand what they're interacting with. $HOOKR
MCG
@MCGlive
Aug 19
Today on MCG $HOOKR | @hookrfun w/ @NodarJ Key chapters include: 0:00 – thesis on v4 hooks & the "leveraged hooks" tweet from hookrfun 0:58 – liquidity pools explained via the bank analogy 3:15 – nodar's background in crypto/defi 5:01 – origin of zaps and leveraged pools at his last company 7:15 – how v4 hooks unlock borrowing/lending 9:44 – mvp: borrowing against accrued pool fees 10:29 – hookrfun points system from swap activity 13:03 – repositioning as a "hook launchpad" 13:46 – risk engine: liquidations via pool depth 26:11 – need for a simple eli5 explainer 28:09 – team size & ai-assisted build 30:06 – hookrfun's x account hack 33:00 – walking through the leverage demo chart 34:17 – leverage mechanic deep dive 37:57 – ui scope at launch 39:04 – bd strategy: white-labeling onto other launchpads 41:14 – two-token structure: hookrfun + 0x zaps 44:06 – 0x zaps fee mechanics & clanker backstory 48:06 – hookrfun token value & incentives 50:05 – offer to broker launchpad/lp partnerships 52:23 – uniswap verification as top priority 54:29 – closing take on hookrfun's ambition
3
14
58
7,238

The Bigger Picture

What would be a fair value for a protocol directly partnered with Uniswap and integrated into its launchpad?

What would be the fair value of a protocol that created one of the most intuitive upgrades to liquidity pools in history?

What would be the fair value of the infrastructure that brings V4 Hooks to critical mass?

These are the bets you’re making when buying $HOOKR.

And it doesn’t stop there.

Think about the snowball effect that could come from a major launchpad integration. Launchpads are simply distribution engines.

  1. Deployers choose launchpads based on optionality
  2. Deployers choose launchpads based on distribution
  3. Deployers choose launchpads based on how they support the community

If launchpads fail to offer cutting edge technology for deployers, they will fall behind. This is how Hookr will become an infrastructure partner with every launchpad.

Nodar broke down what's coming next for $HOOKR Number one right now is releasing leverage, something new for people to actually experiment with. Right after that, attaching it to existing tokens, that's what really sets it apart, since right now launching means competing against every other launchpad out there. DeFi's early success was driven by a philosophy of integration and collaboration. Sustaining that growth requires ongoing dialogue behind the scenes "The more you integrated with others and worked with others, the more successful you were."
MCG
@MCGlive
Aug 19
Today on MCG $HOOKR | @hookrfun w/ @NodarJ Key chapters include: 0:00 – thesis on v4 hooks & the "leveraged hooks" tweet from hookrfun 0:58 – liquidity pools explained via the bank analogy 3:15 – nodar's background in crypto/defi 5:01 – origin of zaps and leveraged pools at his last company 7:15 – how v4 hooks unlock borrowing/lending 9:44 – mvp: borrowing against accrued pool fees 10:29 – hookrfun points system from swap activity 13:03 – repositioning as a "hook launchpad" 13:46 – risk engine: liquidations via pool depth 26:11 – need for a simple eli5 explainer 28:09 – team size & ai-assisted build 30:06 – hookrfun's x account hack 33:00 – walking through the leverage demo chart 34:17 – leverage mechanic deep dive 37:57 – ui scope at launch 39:04 – bd strategy: white-labeling onto other launchpads 41:14 – two-token structure: hookrfun + 0x zaps 44:06 – 0x zaps fee mechanics & clanker backstory 48:06 – hookrfun token value & incentives 50:05 – offer to broker launchpad/lp partnerships 52:23 – uniswap verification as top priority 54:29 – closing take on hookrfun's ambition
3
13
47
16,988

What you need to know about Leveraged hooks (The real innovation):

The concept of Leveraged Liquidity Pools may be the most ingenious upgrade to liquidity pools I’ve ever seen Leveraged Hooks are just one of the many different Hooks that Nodar and the team have created, and will continue to create. Let me try to explain why:

Liquidity pools are far from a solved problem, and V4 Hooks have the potential to completely transform how they work.

Think of liquidity pools like a bank. Both banks and LPs sit on pools of capital. Banks allow you to exchange one currency for another, but the real value of a bank is what it can do with the capital sitting on its balance sheet. Banks take deposits and deploy that capital into loans, T-bills, investments, and other productive assets.

Banks have mastered putting their liquidity to work.

Crypto liquidity pools, on the other hand, have historically done one thing and one thing only: facilitate swaps. Why?

Frankly, LP capital is being used inefficiently. But that may be changing with Leveraged Liquidity Pools.

Hookr is building a system where a Hook can sit on top of a liquidity pool and effectively turn every LP into a DeFi hub.

The pool can still facilitate swaps as normal, but it can also use its liquidity to let traders borrow against their positions and leverage trade any pair.

Any pair with an LP could now offer both leverage and borrowing without requiring a separate perp exchange or third-party lending platform. The functionality lives directly within the native LP.

We took a standard liquidity pool and turned it into a DeFi suite.

And the best part? It creates entirely new ways for pools to generate fees, potentially making the underlying liquidity even more valuable.

Imagine going leverage-long or borrowing against your $CASHCAT or $PONS directly from their native LP.

That’s the power of Leveraged Liquidity Pools.

What makes @hookrfun's leverage hooks different from a normal liquidity pool? Instead of just facilitating swaps, the pool itself becomes the collateral, native borrowing directly against its own liquidity, no separate lending market needed. First rollout had users that can borrow against accrued pool fees. Every swap mints a non-transferable "hooker credit" token, and whoever's holding the most credit at snapshot gets first dibs on borrowing, capped at whatever fees have built up in the pool. The positioning shifted from token launchpad to hook launchpad, one that plugs into new token launches or existing tokens via a fresh pool. $HOOKR
MCG
@MCGlive
Aug 19
Today on MCG $HOOKR | @hookrfun w/ @NodarJ Key chapters include: 0:00 – thesis on v4 hooks & the "leveraged hooks" tweet from hookrfun 0:58 – liquidity pools explained via the bank analogy 3:15 – nodar's background in crypto/defi 5:01 – origin of zaps and leveraged pools at his last company 7:15 – how v4 hooks unlock borrowing/lending 9:44 – mvp: borrowing against accrued pool fees 10:29 – hookrfun points system from swap activity 13:03 – repositioning as a "hook launchpad" 13:46 – risk engine: liquidations via pool depth 26:11 – need for a simple eli5 explainer 28:09 – team size & ai-assisted build 30:06 – hookrfun's x account hack 33:00 – walking through the leverage demo chart 34:17 – leverage mechanic deep dive 37:57 – ui scope at launch 39:04 – bd strategy: white-labeling onto other launchpads 41:14 – two-token structure: hookrfun + 0x zaps 44:06 – 0x zaps fee mechanics & clanker backstory 48:06 – hookrfun token value & incentives 50:05 – offer to broker launchpad/lp partnerships 52:23 – uniswap verification as top priority 54:29 – closing take on hookrfun's ambition
1
3
32
11,857

What I Think:

  1. Nodar is not only the best person for the job, but also deeply aligned with the Uniswap vision. Because of this, I believe there’s a strong likelihood that they’ll work closely together to bring these Hooks to market. His past protocol was absolutely massive, and today Hookr seems to be an extension of that
  2. Uniswap’s distribution + Hookr’s infrastructure powering @TradePools on the backend. I think the snowball effect of broader launchpad adoption is a very real possibility, and it becomes even more compelling as truly novel Hooks are spun up through Hookr, not only by the team, but by anyone, and It all starts with the Leveraged Hook, which is currently undergoing audits.
  3. I believe the V4 Hook narrative is one that sticks, and Leveraged hooks are truly an incredible concept. There’s a lot of OG ETH DeFi capital that remembers Nodar and the work he did with @zapper_fi, and the prospect of a RHC DeFi Summer is incredibly exciting to think about. V4 Hooks are designed to extend and customize liquidity pools, creating a massive surface area for new DeFi primitives and applications.
  4. General excitement surrounding RHC has drawn incredible volume, and brought many OG's out of the woodworks. We are already seeing ceilings raise across the board, and from a timing and narrative perspective, this is an extremely compelling narrative.
  5. Again, i propose to you, what should a protocol working directly with unsiwap, creating what i believe to be the biggest upgrade to liquidity pools in history (Leveraged hooks) be worth?

    GLHF and always DYOR
    Hookr CA: 0x18E674231A58c239Dc7DaeDcffE15Ec3A24cff5c

Watch the full conversation on @MCGlive below 👇

Today on MCG $HOOKR | @hookrfun w/ @NodarJ Key chapters include: 0:00 – thesis on v4 hooks & the "leveraged hooks" tweet from hookrfun 0:58 – liquidity pools explained via the bank analogy 3:15 – nodar's background in crypto/defi 5:01 – origin of zaps and leveraged pools at his last company 7:15 – how v4 hooks unlock borrowing/lending 9:44 – mvp: borrowing against accrued pool fees 10:29 – hookrfun points system from swap activity 13:03 – repositioning as a "hook launchpad" 13:46 – risk engine: liquidations via pool depth 26:11 – need for a simple eli5 explainer 28:09 – team size & ai-assisted build 30:06 – hookrfun's x account hack 33:00 – walking through the leverage demo chart 34:17 – leverage mechanic deep dive 37:57 – ui scope at launch 39:04 – bd strategy: white-labeling onto other launchpads 41:14 – two-token structure: hookrfun + 0x zaps 44:06 – 0x zaps fee mechanics & clanker backstory 48:06 – hookrfun token value & incentives 50:05 – offer to broker launchpad/lp partnerships 52:23 – uniswap verification as top priority 54:29 – closing take on hookrfun's ambition
6
24
87
96,143