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Behind The Work: How New York Nico and Ben Stiller Brought ‘CATS’ (and Stiller’s Soda) to Katz’s Deli
LBB’s Abi Lightfoot catches up with director Nicolas Heller, aka New York Nico, to hear about the creative process behind the campaign.
Read more: hubs.la/Q04yl4LV0
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Subway and Will Arnett Get Inside Your Head
The first work for Subway from MARTIN* is directed by Nick Ball via MJZ and sees actor Will Arnett transform into five different characters to get people listening to their ‘SUBconcious’.
Read more: hubs.la/Q04y8dBZ0
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Rutgers' Breakthrough Cancer Research Comes to Life in Emotional New Film
Late Shift has partnered with Agency Pure, Legend Labs, and Rutgers University on a powerful new film spotlighting groundbreaking cancer research underway at Rutgers.
Read more: hubs.la/Q04y6cl80
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Kendall Jenner Meets Every Version of Herself in Beats Ad from Uncommon
Uncommon Creative Studio and magna studios director Ariel Fisher multiply the supermodel in a surreal campaign introducing Beats 360.
Read more: hubs.la/Q04y2Lly0
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Jason Kelce Unleashes the Terrors of the Tailgate for Garage Beer
Garage Beer and Kingsford collaborate on ‘Terrors of the Tailgate’, a Halloween-inspired campaign that transforms the rituals of game day into limited-edition trading cards.
Read more: hubs.la/Q04xY91X0
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5 Minutes with… Frank Mazzola
The managing founder of 21GRAMS and global chief creative officer of Real Chemistry chats to LBB’s Addison Capper about his unusual path into advertising.
Read more: hubs.la/Q04xY2JH0
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adidas Heads to Miami Gardens to Spotlight College Football Player Jeremiah Smith
College footballer and adidas athlete Jeremiah Smith is the focus of the brand’s ‘Show ‘Em’ platform.
Read more: hubs.la/Q04xR0pd0
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5 Minutes with… Nari Moon
INNOCEAN head of creative reveals her greatest worry about the future of creativity and shares why she loves to “empty” her mind.
Meet Nari: hubs.la/Q04xQWNy0
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‘The Buttnut’: Turning Donuts into A Prostate Cancer Awareness Moment
How Tank Tank and German non-profit Urologische Stifung Gesundheit used humour to break the ice around prostate cancer awareness.
Read more: hubs.la/Q04xQRy90
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The UK’s Most Iconic Tradesperson is Back
Iconic British character Bob the Builder is returning in his original stop-motion form as part of a new initiative from E.ON Next.
Watch here: hubs.la/Q04xGmfm0
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‘Where Will Words Take You?’ Asks Hooked on Phonics in Latest Campaign
Ahead of its 40th anniversary, the brand helping children learn to read through phonics wants parents to see reading as a gateway to confidence, imagination and possibility
Read more: hubs.la/Q04xDr680
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Is This the Dawn of AGI? Industry Experts Respond to Jensen Huang
Speaking at the launch of ChatGPT Astra, Jensen stated that AI is now entering the phase of AGI, which essentially means that AI has now reached human-level capabilities.
Read more: hubs.la/Q04xynpd0
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OpenAI Shows 6 Moments of Mastery in Global Campaign from Special US
From learning to wrestle to finally clearing your camera roll, ‘But Now’ includes six films where ChatGPT helps people accomplish the unthinkable.
Watch the campaign here: hubs.la/Q04xxzNp0
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IKEA Celebrates 50 Years in Canada with Playful Product Translation Campaign
Created by Rethink, ‘You Give It Meaning’ points out that It’s the people who buy the offerings who truly define what these items represent.
Read more: hubs.la/Q04xwBs50
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Lotto Max Goes Bigger on Wins That Change Everything
'A Whole Lotta Lotto' campaign from McCann Canada spotlights what a win can do, with Canada’s biggest lottery now having as many $100k prizes as there are millions in the jackpot.
Read more: hubs.la/Q04xpPjC0
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Lowkey Films Brings Vodafone UK’s Switch Squad to life with Roman Kemp
Lowkey Films has teamed up with The Elephant Room and Vodafone UK for a new short-form campaign introducing the Switch Squad.
Read more:hubs.la/Q04xm8yk0
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How the Smallest Band in Japan Took Over Tokyo
ProdCo director Mackenzie Sheppard, editor and VFX supervisor Ahato, and director of photography Oliver Millar speak to LBB on shrinking ATARASHII GAKKO! on the streets of Tokyo.
Read more: hubs.la/Q04xg4B_0
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With ‘Simboli’, the Armani Brand Returns to Itself
Directed by duo rubberband. with production from TapelessFilm, supermodel Christy Turlington stars in a new Autumn/Winter 2026-27 campaign for Giorgio Armani.
Watch here: hubs.la/Q04wYtD10
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“Just Being in Her Presence Made You Better”: A Tribute to Kitty Lun
Colleagues and friends share their memories of the creative titan who was a “lighthouse” for creativity in APAC and beyond.
Read more: hubs.la/Q04wXnFQ0
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Stanley Tucci Is Too Busy Enjoying Life to Turn up for Birra Moretti Ad
Campaign from Lucky Generals, directed by Tom Speers, unveils the latest chapter of Birra Moretti’s ‘Enjoy Life’s Simple Pleasures’ platform.
Read more: hubs.la/Q04wVr0z0
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