MY THOUGHT🤔 One of the biggest problems creators face when participating in contests, bounties and campaigns is getting paid for the work they have already done. Sometimes payments are delayed for weeks. Other times, creators have to chase the project or agency repeatedly before they finally get paid. We have more agencies entering the space every day, coming in like messiahs to solve the problems creators face. But the problem is, some of these agencies end up farming creators into their platforms, getting them to do campaigns for free while promising payouts that never come. Some don’t even mind keeping creators on their platforms as number metrics to show investors, without actually having campaigns for those creators. The creator agency space is still very untapped, but it can be built differently. Instead of the usual narrative of launching an agency, making big promises and then struggling to actually deliver campaigns and payments, someone needs to solve the core problem. Payment. Imagine an agency that works with an escrow system. A project deposits the campaign budget first. Creators complete the work. Once the agreed conditions are met, payment is released automatically. No chasing. No begging. No “we’re processing your payment.” No disappearing agency. Any creator agency that can genuinely solve instant and transparent payment for completed work would already be solving a huge part of the problem creators face in Web3. And if that technology already exists, the project doesn’t need more noise. The more noise a project gets, the easier it is for people to overlook what actually makes it different. It needs the right marketing strategy to make creators understand why this is different. This is a step toward building the right infrastructure in this space.