I think Ripple is definitely cooking up something big! I currently hold a significant amount of
#Ripple tokens.
$XRP was originally equity in the company, but they rebranded to avoid legal issues.
Ripple has found a successful business model now, but it will be hard to scale their operations unless the price of XRP skyrockets.
They don't sell the bulk of their tokens on a monthly basis, though a company did purchase $300 million worth of XRP back in July. They have always been cautious about how they utilize XRP.
I can't predict the specifics, but it will happen eventually!
I believe that once the transaction volume reaches a certain scale, they will significantly increase the XRP burn rate.
Remember, they are a company that can do whatever they want. They are not bound by old code like Bitcoin!