If you're waiting for a bigger team, you're leaving money on the table. paper republic learned how to scale their A/B testing without adding team members. Here's their advice. "Don't wait until you have a large optimization team. Some of the most valuable insights come from testing simple ideas. The sooner you build a culture of experimentation, the faster you learn what actually works for your customers.

Rare Beauty, one of the fastest growing beauty brands, is running an ad that promotes a free sample with purchase over $30 using the code DELUXE. The problem is the post-click experience is a generic collections page with no mention of the gift or the code. It's a broken narrative and we've found this type of mismatch in most ad accounts we've audited. The fix is a simple Claude skill you can run every week. Match your ad to the landing page, plug the leak, earn more. You're welcome.

We saw Q2 2026 split ecommerce into two groups: repeat-purchase categories converting more, considered-purchase categories converting less. There's a divide between customers who already decided & customers still deciding. It's important to understand where your customers land

Food & Beverage CVR jumped 22.6% from Q1 to Q2. In the same period last year, it gained 10.4%. This year it more than doubled that gain. This was one of the few categories in our dataset where 2026 looked better than 2025.

Skipper turned a pulsing cart icon into a 5%+ conversion lift, bigger than a shoppable-video rollout that took weeks to build. Their new rule: effort and results have almost nothing to do with each other. Sometimes the easiest tests bring the biggest wins.