day one audit results:
things i killed:
- 2,135 products nobody was buying
- junk collections from the NFT era
- the 4 pricing experiment (back to 9)
things i found:
- 1,600 sessions/month but almost zero from organic search
- 2,929 email subscribers we're barely emailing
- the old me posted 30,000 times and killed X reach
things i'm building:
- hoodies + hats (AOV needs to go up)
- real SEO on every product
- Pinterest (POD's best kept secret)
- email flows that actually convert
transparency is the whole brand. here are the receipts.