Marketer vibe coding apps, wish me luck. First project, an app to help people spend less time their phone.

tuesday phone rule make the lock screen boring no widgets no news no weather rabbit holes no shortcuts to apps you open on autopilot no wallpaper that makes you want to pick it up your lock screen should answer two questions what time is it who genuinely needs me everything else can wait until you meant to unlock
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monday phone rule before you start work, put your phone somewhere you have to stand up to reach across the room hallway bag coat pocket face down next to the keyboard is still next to the keyboard if the interruption is worth it, you will stand up most of them will suddenly look a lot less urgent
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small sunday rule stop scrolling on a sentence, not when you feel satisfied there is no satisfying end point no credits no final page no natural stopping cue so pick an artificial one one more post is the whole trap
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weekend phone experiment run one boring errand without headphones shop walk train coffee whatever no podcast no music no scrolling in the queue it is strange how quickly a normal 20 minutes starts to feel like dead space then your brain slowly remembers what to do with it
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tiny friday phone rule before you open any feed, say what you came for message tom check the train find the address post the thing if you cannot name a reason, put it back down sounds stupid works because half the time the answer is nothing your thumb arrived before your brain did
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home screen test every app on the first screen should have a job you can name in 3 seconds maps messages calendar notes bank camera fine anything where the real job is “give me something to look at” gets moved off the first screen small bit of friction surprisingly annoying which is usually a sign it was doing something
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i’m starting to think reducing screen time has the same problem as building products you cannot predict the perfect solution from the centre some people need blockers some need competition some need grayscale some need dumb phones some need app limits some need public accountability some need their phone out of the bedroom some need to admit the problem is one specific app the mistake is forcing one perfect system the better approach is giving people enough visibility to notice the pattern then enough friction to change it
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try the 3-app diet for 7 days pick the 3 apps you open on autopilot the ones your thumb finds before your brain has joined the meeting then make each one annoying to reach remove it from your home screen turn off notifications log out after use only use it in one room delete it after 8pm the goal is making the reflex trip over something before the app opens
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one product decision i like in reclaim the pause tool is optional you find it after setup, pick the apps yourself, and it stays local on your phone i do not want reclaim to feel like another parent hiding your phone from you the useful bit is the moment before the automatic open a small interruption a breath then you decide if you still want it
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try getting a tiny bit lost without your phone go for a walk or run somewhere familiar-ish leave maps behind let your brain do the navigation worst case you ask someone for directions best case you remember you still have an internal compass we have outsourced even the small adventure of finding our own way home
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if you want one easy screen time win today stop taking your phone to the toilet nothing moral about it it is a boring default you are already sitting there with nowhere to go the phone turns 2 minutes into a feed session leave it outside the bathroom once and notice how weirdly naked it feels that feeling is the habit showing itself
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i keep coming back to one number for reclaim 1,000 people saving 1,000 hours each that is 1,000,000 hours pulled away from automatic phone use and put back into walks, sleep, family, building, sitting and thinking small in the grand scheme of things large enough to get up and build for
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if your screen time is too high, do not start with shame start with a map open screen time and write down: first app you open in the morning app you reopen after closing it app you use in bed app that changes your mood fastest app you would be embarrassed to name app you open when you are avoiding something now pick one not five one most people do not need a total digital detox they need to find the app acting like a leak in the day
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most phone advice is obsessed with quitting but the useful bit comes after the experiment when the week is over, keep one rule permanently no phone in bed no social apps before 10am no feeds on mobile data no notifications from non-humans no phone on walks no short-form video during the week pick the one your future self could live with on a bad day that is the rule worth keeping
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i was early to a pub for the england game and kept my phone in my pocket a woman came in from the airport, ordered a beer, and started people watching too soon she asked if she could join my table we ended up having one of those weirdly useful conversations you could never plan same pub same screen same room the difference was we both looked available a phone in your hand tells the room you are somewhere else
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try the first-hour rule tomorrow wake up and keep the phone out of it stretch walk coffee sunlight read a few pages sit there for a bit if you can handle it small thing let your own mind load before the internet gets a vote
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your phone has a diet most people think more about what they eat than what they feed their mind all day which is strange when you look at the menu rage novelty comparison half-news group chats strangers arguing people performing success short videos designed to kill boredom instantly then we wonder why our brain feels inflamed you do not need to delete the internet but before opening the same app for the 19th time, ask: what is this feeding me?
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try this next time you are waiting somewhere keep your phone in your pocket for 2 minutes and look around train platform lift restaurant queue pub table sofa at home you start noticing how little empty space is left every spare second gets filled before it can become anything else
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the 10 minute phone test leave the house leave the phone walk somewhere familiar no route tracking no music no photos no emergency scroll at the traffic lights see which part makes you most uncomfortable
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your phone will stop shouting at you all day if you change these 3 settings 1. schedule do not disturb before bed 2. remove every notification badge 3. turn off alerts from anything that isn’t a human takes less than 5 minutes
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