There was a silent agreement. Guys like us tolerated the aggressive, predatory microtransactions in Ultimate Team. And looked the other way while EA made billions selling digital card packs.
In exchange, EA was supposed to honor our traditional, single-player offline modes (Dynasty and Road to Glory) as the pure core of their simulation football game and leave it out of their money-grab architecture.
What they did wrong with
#CFBPlayDontPay might seem like a small thing, but the outrage is what it is because we all recognize this is EA heading in a direction that tears up that treaty. It’s a wake up call.
They got greedy and invaded our territory.
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‼️ the massive business reality that these executives completely take for granted is guys like us are the ones who give these football franchises their year-round relevance, cultural gravity, and authenticity.
WE are the ones keeping the game alive 365 days a year on all social media.
Without our organic, authentic community providing a baseline of sports credibility, the game loses its soul.
EA uses our passion and approval to market the game, but then they continue to pervert the only part of the game we actually buy these games for.
How is that supposed to work?