William Herkelrath’s most interesting idea for @AlgoFoundation is making its technology useful to customers who may never move their business onto Algorand. That opens up a different path to growth. His background at Chainlink and Curv fits the direction he’s describing: institutions buying specific security and verification capabilities, with someone accountable for making them work. A business might need better signing, attestations or verifiable infrastructure while keeping its existing applications. Selling into that need could be a much easier conversation than asking it to migrate everything. Algorand already has substantial engineering behind that pitch. Native post-quantum accounts are live. The broader transition, including consensus and committee selection, still has work ahead. There is a concrete technical foundation here, alongside milestones that still need to be delivered. Herkelrath inherited that work. His opportunity is to turn more of it into services customers choose and keep paying for. The economics are what make this especially interesting. Low transaction fees are useful for adoption, but transaction growth alone doesn’t necessarily fund a network sustainably. His interest in higher-value services creates another possibility: keep basic transactions inexpensive while earning revenue from capabilities customers value enough to pay more for. He has also described the ambition of using service revenue to support ALGO purchases and network operators. That remains an ambition, but it gives the commercial strategy a potentially important connection to the token. Customers wouldn’t necessarily need to handle ALGO themselves. Demand could happen behind the scenes, provided the service model actually creates it. That is the part I’ll be watching: repeat customers, recurring revenue and a visible connection between that revenue and network economics. My expectation over the next year is a more focused Algorand, with tighter priorities and more work shaped by actual customer requirements. Early integrations will matter, but renewals and repeat usage will tell us much more. There is execution risk. Enterprise sales take time, and custom projects don’t always become repeatable products. Still, I think this is a credible direction. Algorand has an opportunity to bring its engineering to a broader market, including businesses already established on other chains. Turning that usefulness into a sustainable business would be a meaningful next chapter. piped.video/watch?v=p1VKpIsD… algorand.co/blog/algorand-po…