Top 10 PR firm in NYC & one of Inc's Power Partner's for 2025 – Named PR Agency of the Year by the ABA's 3 years running! Contact @ info@5WPR.com
New York, New York
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We’re excited to see our IMPACT (an agency wide initiative supporting staff-nominated charities and non-profit organizations) client, Animal Haven featured on Good Day New York, shining a light on the incredible work they’re doing to support cats and dogs in the NYC area.
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Another 5Well ✅!
We brought together media and creators for a morning of movement, conversations, and inspo to building healthier habits.
We're always looking for ways to put our clients in the right conversations, with the right people, and at the center of what's trending.
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On this week's episode of CITED, we're breaking down what beauty brands can learn from the brands leading in AI visibility.piped.video/shorts/NtLyjCwIi…
AI isn’t simply looking for the biggest beauty brands.
The brands showing up in AI search are giving AI a reason to recommend them.
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We’re proud to be named one of the top marketing and communications agencies in the country for 2026 by The PR Net.
Big shoutout to the teams, clients, and partners who make the work happen. 💙
Congrats to all of this year’s honorees. theprnet.com/journals/the-pr…
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At the US Open, the Pure Protein Suite had the audience, the setting, and the moment. It was the place to be, bringing together an incredible group of people to experience the tournament and we are proud to help make it happen with our client, 1440 Foods.
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We’re excited to share that our client Remark, launched its new real-time virtual try-on technology designed to bring “clothing in motion” to the online shopping experience.
Big congrats to the Remark team on this exciting launch!
prnewswire.com/news-releases…
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Welcome back to CITED, our weekly series where we’re covering the latest in AI visibility.
This week, we’re breaking down the six things AI checks before it cites you. AI doesn’t cite brands at random. It runs a checklist.
piped.video/shorts/b1BO8Bhzv…
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Exciting news... 👀
5W is officially partnering with Novo as its Agency of Record!
We’re excited to work with a brand that is thinking differently, moving quickly, and doing big things.
Welcome to the 5W family, Novo! 👏
prnewswire.com/news-releases…
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$140B in government benefits goes unclaimed every year, because accessing them can be confusing (we’ve all been there!).
Our client, Turnout, is working to change that. Check out the feature in @Forbes 👏
forbes.com/sites/victordey/2…
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Coinbase and Kraken hold 22% of every crypto AI citation combined. BlackRock IBIT locked the Bitcoin ETF answer in 2 years.
Full 5W Index: 5wpr.com/ai-visibility-index…
#GEO #Crypto #generativeai
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92% of facial plastic surgeons now see male patients, up from 65-70% a decade ago.
Hair restoration doubled in a year. Male Botox up 400% since 2000.
Full 5W report in the link: 5wpr.com/research/male-aesth…
#AestheticMedicine #LuxuryHealthcare #GEO
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NEW RESEARCH: The Ordinary holds 7.0% AI citation share in beauty, the highest of any single brand.
Sephora and Ulta dual-distribution brands earn a 1.2x citation premium.
Full rankings and methodology: 5wpr.com/ai-visibility-index…
#GEO #AIVisibility #BeautyResearch
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New 5W research: Eli Lilly and Novo Nordisk lead pharma AI citation share, not Merck.
Revenue rank does not predict citation rank.
Full Index: 5wpr.com/ai-visibility-index…
#GenerativeAI #GEO #Pharma
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New 5W research: 3 publishers supply 62%+ of AI credit card citations.
The Points Guy. NerdWallet. Bankrate. Issuer sites supply under 6%.
Read more: 5wpr.com/ai-visibility-index…
#GenerativeAI #GEO #Fintech
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New 5W research: family-owned cigar brands beat conglomerates in AI citation share.
Padrón + Fuente: ~21% combined. Cigar Aficionado anchors the category citation infrastructure.
Read more: 5wpr.com/ai-visibility-index…
#GenerativeAI #GEO #Cigars
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New 5W research: Chime leads the US, Monzo the UK, Revolut the EU, Nubank LATAM.
31,500 prompts. 5 AI engines. No global neobank leader, only regional ones.
Read more: 5wpr.com/ai-visibility-index…
#GenerativeAI #GEO #Fintech
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Rolex owns the default AI answer in luxury watches.
New 5W research analyzed 60+ consumer prompts across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews.
Rolex leads with ~17% AI citation share.
Omega follows at ~11%.
The takeaway: own a qualifier or be invisible.
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The biggest airline in America doesn't lead AI answers. Neither does the biggest hotel chain.
5W research shows Delta, Marriott and Hilton lead AI-driven discovery.
AI engines are rewarding consensus, not size.
Citation share is becoming the new booking pipeline.
#GEO
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Following England’s 4–2 win over Croatia, we’re looking at another British scoreboard.
Different scoreboards. One lesson: reputation is increasingly shaped by what AI says when asked.
Full study at the link in bio.
#RoyalFamily #AIVisibility #ReputationManagement
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A $25B industry. 12,000 facilities. 25 brands control 95% of AI citation share.
Botox owns the syringe. RealSelf owns the answer. LaserAway owns the location.
Scale doesn't guarantee AI visibility.
Full study at the link in bio. 📊
#5wpr #generativeai #aiforbusiness #geo
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