📊The chart compares Pinterest search interest in the United States over the past 12 months. It shows how often people searched for each keyword relative to all searches during that period.
Jungkook led for most of the year! His search interest remained consistently high, and his biggest spikes often coincided with major ambassador announcements and luxury brand campaigns, pushing him significantly above BTS.
BTS moved ahead mainly around major group events, particularly the comeback announcement period in January and the release of ARIRANG in March 2026.
The comparison speaks volumes:
#jungkook repeatedly attracted greater search interest than the entire group, not just during one major event, but across much of the year. His individual influence, brand power and global appeal are impossible to overlook!