Today, Cosmos is reborn. Your space to dream. (feat. Odessa A’zion)

Agents will not replace shopping. The mistake is viewing all of shopping as an efficiency problem. That’s very Silicon Valley. Everything is friction, everything gets optimized, and if you removed a step you must have made it better. It works for dish soap. It misses the entire point of buying a jacket. For 20 years, ecom has optimized friction. Faster search, checkout, delivery. Amazon won by solving this, and agents are going to finish that job. You won’t reorder paper towels or compare vacuums. An agent will do it for you. You won’t miss it because there was never anything to miss. That’s the utility half. The other half is identity purchases. Clothes, furniture, art, accessories. You buy these to say something about who you are, or who you want to be. Nobody needs a specific jacket. You buy the one that feels like you. It’s an art of self-definition. Most people don’t want that handed off. Sure, an agent could pick the jacket for you. It might even pick a great one. But then it’s skipping the part you actually enjoyed. The hunt wasn’t friction—it was the fun. Identity purchases require browsing and discovery. They’re driven by imagery, narrative, brand, seeing the thing next to the thing. People shop for entertainment the way they walk through a museum, not the way they run an errand. Shopping is two problems. One is about getting the human out of the loop. The other is about serving the human better than a feed or a search bar ever did. Whoever puts those together wins. Discovery upstream, agents downstream doing the heavy lifting. You see something, you want it, it’s yours. No cart, no tabs, no search. The utility half consolidates into a handful of agents owned by whoever has the most context and distribution. The identity half is where the next great consumer company gets built.

Haein Dorin has joined Cosmos as an advisor. She's spent her career where taste meets commerce—as Head of Marketing at SSENSE, and across Aritzia, Highsnobiety, and Condé Nast. She's helping us shape a new model for discovery and commerce. One that serves brands and consumers.

Haein Dorin has joined Cosmos as an advisor. She's spent her career where taste meets commerce—as Head of Marketing at SSENSE, and across Aritzia, Highsnobiety, and Condé Nast She's helping us shape a new model for discovery and commerce. One that serves brands and consumers.

Shopping is organized around stores. We’re rebuilding it around you.

Cosmos has been honored in FastCompany's 2026 Innovation by Design Awards ✨ Design has always been core to Cosmos — from the interface to the systems behind search and discovery. Thank you @FastCompany for the recognition.

We spent the summer building ☀️ Shop your taste on Cosmos. Now available on iPad. Android, completely rebuilt. Explore with Canvas Mode. Live in 10 languages. See what’s new at cosmos.so/summer

Had a lot of fun hacking on this website with @thejessewinton → cosmos.so/summer

Film from the Cosmos offsite in Mexico City 🖤

Cosmos has grown 100k+ users in the last week! We’re now the #1 design app in 6 countries 🍀

The team keeps getting better! Welcome Nathan ☀️

Big news! Sebastian Koziel has joined Cosmos as VP of Engineering ☀️ Sebastian previously spent a decade at @meta, where he led feed ranking and recommendations for @instagram. He also founded IG Shopping Search and scaled it from 4 engineers to a 35-person org. It's hard to imagine a better fit. Sebastian has spent 15+ years working on search, recommendations, personalization, and shopping at scale. We couldn't be more excited to have him leading engineering!

What would make @thecosmos 10x better for you? We're shipping every day ☀️

Infinite Canvas is now live on mobile—and we’re hiring ⚡️

I'm hiring a Product Designer for @thecosmos. → You'll partner with me as we design every surface and interaction of Cosmos. → What you ship will be used by millions of creatives from teams like Apple, A24, Loewe, Aesop and Spotify. → You're in NYC (or excited to move here!)

Today is a big one! @dApp_boi is joining Cosmos as Head of Design 🖤 Been following Matt's work for years. Couldn't be more excited. Time to rip.

AI can imitate taste. It can't invent it. Models look backward. Humans look forward. Thanks to Vogue for the conversation on AI, taste, and what humans still do better than machines. vogue.com/article/can-ai-eve…