17,000 conversations. That's our goal. 🎯 A simple ambition inspired by a powerful statistic: one conversation for every life lost. Since launching The Big Addiction Conversation, people across the UK have already started sharing stories, challenging assumptions and talking more openly about addiction. Collective action is one of the most powerful ways to drive change, reduce stigma and make conversations about addiction a more normal part of everyday life. Now we're inviting even more people, workplaces, organisations and communities to join the movement. Here's how you can get involved 👇 💬 Start a conversation 📲 Try our Digital Conversation Cards 📦 Request a physical card pack 🧰 Download the campaign toolkit Your voice matters. Every conversation counts. Help us reach 17,000. 🔗takingactiononaddiction.org.… #BigAddictionConversation

Thank you to HRH The Princess of Wales, @KensingtonRoyal, for visiting one of our recovery projects this week. As Royal Patron of @ForwardTrust and our Taking Action on Addiction campaign, we are incredibly grateful for her continued support of our work. Here are a few photos from the day. 💙 #BigAddictionConversation Photos by Andrew Parsons | Kensington Palace

Marking Addiction Awareness Week with The @ForwardTrust in Southend-on-Sea.

Around 17,000 people die each year in the UK from alcohol- or drug-related causes. This year, Taking Action on Addiction, a Forward Trust campaign, is aiming to start 17,000 conversations about addiction. One conversation for every life lost. Start your conversation by: 🔁 Sharing or commenting on this post 🧰 Downloading our free conversation toolkit - takingactiononaddiction.org.… 📲 Trying our digital conversation cards - takingactiononaddiction.org.… Every conversation counts, and every life lost to addiction matters. Let's reverse the trend, together. #TheBigAddictionConversation

We asked ChatGPT, as a widely used AI platform, to tell us in 30 words or less, how it thinks addiction can affect both the person experiencing it and the people around them. Here’s what it had to say…🤖 But what do you think? Do you agree, disagree or have another perspective? Join The Big Addiction Conversation and share your thoughts in the comments. 💬 #BigAddictionConversation

Want to take part in The Big Addiction Conversation? Our free toolkit includes: ✅ Conversation tips ✅ Support information ✅ Practical guidance ✅ Fundraising ideas ✅ Ways to get involved Register and download it today to start your conversation. takingactiononaddiction.org.… #BigAddictionConversation

We asked ChatGPT, as a widely used AI platform, to tell us in 30 words or less, why it thinks addiction still carries so much stigma. Here’s what it had to say…🤖 Do you agree? Join the conversation and share your thoughts below. #BigAddictionConversation

This year's campaign theme is The Big Addiction Conversation. We're aiming to start 17,000 conversations about addiction across the UK - and there's loads of ways to get involved. You can start with our brand new Digital Conversation Generator. Draw a card, start a conversation, and see where it takes you ⬇️ takingactiononaddiction.org.… #BigAddictionConversation

Tomorrow marks the start of Addiction Awareness Week (19-25 September), where we will introduce our new year-round campaign theme, The Big Addiction Conversation. Since 2021, our goal remains the same: to help raise awareness of addiction and support more people into recovery. Stay connected to this year's campaign by signing up to our mailing list ⬇️ 🔗 takingactiononaddiction.org.… #BigAddictionConversation

17,000 lives. 17,000 conversations. Behind every number is a person, a family and a story. We're aiming to start 17,000 conversations about addiction across the UK. What do you think stops people talking openly about addiction? #BigAddictionConversation

This Addiction Awareness Week, we’re starting something new. The Big Addiction Conversation is a national movement to encourage more open, honest and compassionate conversations about addiction. Because every conversation can help reduce stigma, build understanding and make it easier for someone to seek support. Join the conversation 19–25 September 2026. #BigAddictionConversation

Join Dana Alexander for an unforgettable afternoon of laughter at Sober IS Fun, in support of Taking Action on Addiction 💙 Dana will be bringing the laughs to BackYard Comedy Club on Sunday 20th September for a special alcohol-free comedy event full of laughter, connection and entertainment. 🕑 Doors open: 2pm 🎭 Show starts: 3:30pm ⏰ Show finishes: 5:30pm Arrive early to enjoy the pre-show social with table tennis, pool, table football, delicious food and a fantastic selection of alcohol-free drinks. Whether you're living alcohol-free, supporting someone in recovery, taking a break from drinking or simply looking for a great afternoon out, everyone is welcome. Every ticket sold helps support Taking Action on Addiction in raising awareness of addiction and helping more people rebuild their lives. 🎟️ Book your tickets here: the-london-alcohol-free-come… #LetsTalkAddiction #SoberComedy

One conversation can change everything. For Tamsin, it was a conversation with her mum. After years of struggling with alcohol, Tamsin finally found the courage to say the words: "I can't stop drinking." Her mum didn't have all the answers, but she listened without judgement, offered support, and helped Tamsin take the first steps towards recovery. That one conversation led to treatment, recovery meetings and, ultimately, a new beginning. As Tamsin's story reminds us, sometimes the most powerful thing we can do is listen. One conversation really can change everything. Like Tamsin, your story could inspire someone else to start talking. Share your story. Start a conversation. Change a life. #LetsTalkAddiction

Join Pat Smith and a fantastic line-up of stand-up comedians at The Backyard Comedy Club on Sunday 20th September for an afternoon of laughter, connection and alcohol-free entertainment. 🕑 Doors open: 2pm 🎭 Show starts: 3:30pm ⏰ Show finishes: 5:30pm Arrive early to enjoy the pre-show social, with table tennis, pool, table football, food and a great selection of alcohol-free drinks available throughout the afternoon. Whether you're living alcohol-free, taking a break from drinking, supporting someone in recovery or simply love great comedy, this is a welcoming and inclusive event for everyone. By attending, you'll also be supporting Taking Action on Addiction and helping raise awareness of addiction and recovery. 🎟️ Book your tickets here: the-london-alcohol-free-come… #LetsTalkAddiction #SoberComedy