All the news, insights and inspiration you need to know in advertising, marketing and media.
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This month's cover star is @NBA player, philanthropist, and business owner Jaylen Brown 🏀
He's not the first player in the league to have launched a sneaker brand, but he is the first to do so in this new era of social media fandom and direct-to-consumer marketing.
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What's your main metric for success?
At #Brandweek, Dr. @BerniceKing shared how @TheKingCenter measures success and true to the organization's mission, the most important thing is how many people are applying the techniques they have been teaching for decades.
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.@Delta is planning to launch an advertising business, hiring Keri Paison to lead the media network.
The move comes as businesses outside of traditional retailers and ecommerce platforms are turning to retail media as a low-cost way to expand margins. adweek.it/4hQqjqv
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ADWEEK retweeted
The holiday season can be the start of a customer relationship, not the finish line. Our latest story with @Strava shows how brands that support consumers’ traditions, goals, and routines can turn seasonal attention into year-round engagement.
adweek.com/sponsored/3-ways-…
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In this episode of Adspeak by ADWEEK, Bashel Lewis moderates a Brandweek panel with media and creative leaders. Together, they explore how Atlanta is evolving from a production destination into a sustainable creative powerhouse.
Listen here 👇 adweek.it/3Tbkgn8
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.@GoldHouseCo co-founder Bing Chen is entering a new growth phase.
Speaking to us at Brandweek, Chen outlined that next chapter and argued that lasting cultural influence will come from building bigger coalitions and shared spaces.
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When was the last time you went somewhere without your phone?
Take a look at @Pinterest's Locker Room activation at this week's @NYLiberty game, which allowed guests to put their phones in Yondr pouches through the first half in exchange for prizes!
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In this episode of Adspeak by ADWEEK, host Zoë Ruderman sits down with four business leaders from @Microsoft, Pearpop, and AntiSocial: Marie-Laure De Veyt, Beth Everhart, Christopher Franco, and Cole Mason to explore how brands can turn creator partnerships into measurable business results. adweek.it/4hd2edg
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After 13 straight quarters of declining sales, @DaveandBusters has hired @gutagency as creative AOR and Mediaplus as media AOR, following a pitch that included incumbents @Deloitte Digital and @DentsuX. adweek.it/47k1s8q
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.@GlblCtzn is betting on creators to reach audiences that its celebrity performers no longer consistently attract, naming @PublicisGroupe-influencer marketing firm Influential as its global creator partner. adweek.it/4iNNSBm
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.@ABCWorldNews with @DavidMuir closed the 2025–26 season as the most-watched evening newscast in both total viewers and Adults 25–54, marking 10 straight years at No. 1 in total viewers and its biggest audience in five years. adweek.it/3TktsFy
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.@TheTradeDesk, the independent ad-buying platform positioned as an alternative to walled gardens like @Google and @Meta, is seeking shareholder approval to reprice up to about 15.6 million underwater stock options. adweek.it/4d69nK1
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In this episode of Marketing Vanguard, Jenny Rooney sits down with Mary Yee, Senior Vice President of Marketing, @Sony Interactive Entertainment, to talk about the career path that took her from accounting to Clorox to gaming, beauty and back again.
Mary’s view of great brand marketing is sharp:
Analytics should inform the strategy. Creativity should bring it to life.
And the final idea should connect to something genuinely human.
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Ben Cohen is on a mission to free @benandjerrys and he’s calling on the marketing community for help.
At Brandweek in Atlanta on Wednesday, the ice cream company founder issued a brief to attendees to develop a “low-cost, quick, and easy-to-execute guerrilla marketing campaign” that can help free Ben & Jerry’s from its ownership by The @MagnumIceCream Company. adweek.it/474uxEM
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For the 2026 @MTV @vmas, @paramountco says it built 116 bespoke branded assets while limiting in-show branded segments to about eight minutes with advertisers including @dunkindonuts, @BACARDI, @UnderArmour, The General, @Spotify, and @creditkarma. adweek.it/4yfVYHN
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This week’s ads are stacked with star power. @BenStiller suits up as a Cat for @stillerssoda, @KendallJenner multiplies for @beatsbydre, Alan Cumming mixes a Negroni for @campari, Rosé poses for @Apple, @DrewBarrymore leans into horror for @Chase, and @miley hits the gym for Peloton—while @mmschocolate turn up the drama and Target’s latest campaign is “in the bag.” adweek.it/3TrnEKt
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What if audiences didn't just watch your ad, but they engaged with it?
At Brandweek, @Digitas' Melissa Berger and @flamappofficial's Kumar Shah explained how they build content can react and respond in real time based on things like preference and geographic location.
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ADWEEK retweeted
AI will not transform marketing just because it can generate a fast answer. Treasure AI shares that its real value comes from connecting customer context, human-defined guardrails, and action.
adweek.com/sponsored/the-lev…
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.@BestBuy has showcased how central advertising has become to major retailers, with incoming CEO Jason Bonfig, CRO Patrick McGinnis, CMO Marty Senn, and chief ads and media officer Lisa Valentino pitching the company’s retail media ambitions. adweek.it/4xPCvg1
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