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This month's cover star is @NBA player, philanthropist, and business owner Jaylen Brown 🏀
He's not the first player in the league to have launched a sneaker brand, but he is the first to do so in this new era of social media fandom and direct-to-consumer marketing.
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In this episode of Adspeak by ADWEEK, host Zoë Ruderman sits down with four business leaders from @Microsoft, Pearpop, and AntiSocial: Marie-Laure De Veyt, Beth Everhart, Christopher Franco, and Cole Mason to explore how brands can turn creator partnerships into measurable business results. adweek.it/4hd2edg
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After 13 straight quarters of declining sales, @DaveandBusters has hired @gutagency as creative AOR and Mediaplus as media AOR, following a pitch that included incumbents @Deloitte Digital and @DentsuX. adweek.it/47k1s8q
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.@GlblCtzn is betting on creators to reach audiences that its celebrity performers no longer consistently attract, naming @PublicisGroupe-influencer marketing firm Influential as its global creator partner. adweek.it/4iNNSBm
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.@ABCWorldNews with @DavidMuir closed the 2025–26 season as the most-watched evening newscast in both total viewers and Adults 25–54, marking 10 straight years at No. 1 in total viewers and its biggest audience in five years. adweek.it/3TktsFy
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.@TheTradeDesk, the independent ad-buying platform positioned as an alternative to walled gardens like @Google and @Meta, is seeking shareholder approval to reprice up to about 15.6 million underwater stock options. adweek.it/4d69nK1
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In this episode of Marketing Vanguard, Jenny Rooney sits down with Mary Yee, Senior Vice President of Marketing, @Sony Interactive Entertainment, to talk about the career path that took her from accounting to Clorox to gaming, beauty and back again.
Mary’s view of great brand marketing is sharp:
Analytics should inform the strategy. Creativity should bring it to life.
And the final idea should connect to something genuinely human.
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Ben Cohen is on a mission to free @benandjerrys and he’s calling on the marketing community for help.
At Brandweek in Atlanta on Wednesday, the ice cream company founder issued a brief to attendees to develop a “low-cost, quick, and easy-to-execute guerrilla marketing campaign” that can help free Ben & Jerry’s from its ownership by The @MagnumIceCream Company. adweek.it/474uxEM
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For the 2026 @MTV @vmas, @paramountco says it built 116 bespoke branded assets while limiting in-show branded segments to about eight minutes with advertisers including @dunkindonuts, @BACARDI, @UnderArmour, The General, @Spotify, and @creditkarma. adweek.it/4yfVYHN
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This week’s ads are stacked with star power. @BenStiller suits up as a Cat for @stillerssoda, @KendallJenner multiplies for @beatsbydre, Alan Cumming mixes a Negroni for @campari, Rosé poses for @Apple, @DrewBarrymore leans into horror for @Chase, and @miley hits the gym for Peloton—while @mmschocolate turn up the drama and Target’s latest campaign is “in the bag.” adweek.it/3TrnEKt
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What if audiences didn't just watch your ad, but they engaged with it?
At Brandweek, @Digitas' Melissa Berger and @flamappofficial's Kumar Shah explained how they build content can react and respond in real time based on things like preference and geographic location.
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ADWEEK retweeted
AI will not transform marketing just because it can generate a fast answer. Treasure AI shares that its real value comes from connecting customer context, human-defined guardrails, and action.
adweek.com/sponsored/the-lev…
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.@BestBuy has showcased how central advertising has become to major retailers, with incoming CEO Jason Bonfig, CRO Patrick McGinnis, CMO Marty Senn, and chief ads and media officer Lisa Valentino pitching the company’s retail media ambitions. adweek.it/4xPCvg1
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ADWEEK’s Ambassador for Good, @TAMU CMO Ethan Braden, asked Brandweek attendees who's spreading good in the world.
If you're feeling inspired, check out at few other Aggies who have taken the mission to heart: adweek.it/4xkHAN8 #sponsored
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After President Donald Trump said @CNN, @MSNOWNews, and @politico would be barred from reporting at the White House, a federal court temporarily lifted the ban overnight, allowing journalists from the outlets to return Thursday and resume coverage around noon ET. adweek.it/4yil8FI
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.@McDonalds is launching the McDonald’s Media Network, an advertising business that will sell access to its customer data and place ads across its app, kiosks, menu boards, and restaurants. adweek.it/4xNllj4
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For the past four years, @crispinagency CEO Maggie Malek has turned to former Crispin art director Ben James for advice, a relationship that naturally led to him joining in August as the agency's new chief creative officer.
Read more👉 adweek.it/4hJRXp6
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.@gutagency has retained @TimHortons’ Canadian creative account after a competitive review, extending a partnership that began in 2018 and made Gut the chain’s agency of record in 2021, including celebrity-led campaigns such as work with @justinbieber. adweek.it/4yhWWmS
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The agent wars are getting louder, adtech is already reshuffling, and this week’s AI, Tech & Money has all the details you can’t find anywhere else.
In this week’s newsletter, ADWEEK’s @KendraEBarnett breaks down @Scope3's transformation into Apostra.
Catch the full newsletter below and subscribe for free to AI, Tech & Money for a quick, easy read on what’s shifting across AI, media, and advertising. 👉 adweek.it/4hb8x0X
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Leaders in healthcare marketing and development gathered Wednesday evening at One World Observatory in New York City for AI Health 25, Doceree’s inaugural awards night honoring 25 innovators using AI to shape the future of healthcare. adweek.it/4hJrJD4
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