The Mag 7 vs. Bitcoin Mag 7 profits look a lot less heroic when you stop measuring them in melting ice cubes. I converted quarterly operating income for the Mag 7 into BTC using each company’s fiscal period-end Bitcoin close. From each company’s first available 2020 quarter to its latest available quarter in this dataset: NVIDIA: +746.8% Amazon: -24.4% Alphabet: -43.9% Meta: -65.0% Microsoft: -65.6% Apple: -71.1% Tesla: -84.6% Only one company is up in Bitcoin terms: NVIDIA. In dollar terms, every Mag 7 company grew operating income over the window. In Bitcoin terms, 6 of 7 still finished lower. Median BTC-denominated change: -65.0%.