Yeah Opus 5.5 is great and all...
But I tried pushing it a little bit further, and test how good it actually is
First one I gave it full brand book with 45 pages of the brand identity.
Second one I only gave it the logo + banner
The big difference is the one without branding - it came out as a copy paste of every claude opus 5.5 video gens that you seen on X. 0 personality, it didnt even get the name right even tho it was included in the prompt.
The branded version with a full brand book came out a lot more polished and closer to something the brand could actually use.
It tells us a lot about the future of content that AI creates. A lot of it is slop because there's is no established brand identity
But if brands already have a brandbook, a vibe, characteristic elements then output is higher quality.
Branding will be the most high value investment for any startup
Introducing Claude Opus 5.5, the first model in our new Claude 5.5 family.
It performs at the level of Claude Fable 5.1 for most tasks, and costs 40% less to run than Opus 5.