π NEW in Search Explorer:
Introducing 'Adaptive', a new traffic estimation model in Site Explorer.
Traffic estimates now account for 15 SERP features, including AI Overviews and featured snippets, as they reduce clicks for everyone else, but earn traffic for the sites ranking in them.
Traffic estimates are also re-adjusted monthly against Web Analytics data, accounting for SERP composition, volume changes, crawl frequency, and more.
Switch to 'Adaptive' in Site Explorer settings, or use traffic_mode=adaptive in the API, and compare it against the old model.