I’ve always approached business like an engineer. It worked like charm every time. Until recently.
1. Reverse-engineer the industry
2. See how value is created
3. Ship this value to the people who care
Alas, the recipe that worked like magic, no longer cuts through the noise.
Don't get me wrong, I am truly proud of what the
@Yellow team achieved so far. Results are incredible on the engineering side, the media arm is growing fast, business development and relationships with developers are beyond amazing. More than 500 apps being built is something to count, including frontier cases like prediction markets and AI agents.
But then I think about the reason why
@0xYellow,
@camille_yellow, and I started the company. The grand vision has always been to help as many people as possible to understand and experience the kind of Web where trust is no longer the barrier.
Re-thinking branding as a whole, I can't stop rewatching 'Get a Mac' ads. It's my absolute numero uno in positioning and narrative plays. Out of 200 ads recorded, they aired about 60. What was really nice about each of them is that Apple never criticized the PC, and it was a very elegant campaign. In fact, Apple has always supported PC.