This is a great start: ALWAYS sync with product and sales. Know which leads became qualified leads, group them into various segments according to their behavior, find out how long it took for each customer segment that you brought in to convert and what their average conversion is.
Have your blended CAC and then use this to determine the payback period of each acquired customer. This tells you how long it will take to make back the money that you spent getting them and when you will turn a profit for each customer. With their average LTV you can also project how long you will make money from them and how much.
Take it further to the accounting team to understand what percentage of the revenue you are contributing per quarter, per year, etc. This forms the basis of your budget requests, financial projections, etc as a marketing person.
Don’t worry about the more advanced numbers, it’s your CMO/CGO’s role.
This one is every marketer’s role.
So i have a question,
How do businesses actually connect their marketing activities to business growth?
I don’t just mean the whole “we got more impressions” or “engagement went up” thingy
How do you know marketing actually moved the business forward?