Antenna is building the market standard for subscription analytics
New York, NY
- Tweets 600
- Following 90
- Followers 4,581
- Likes 494
For many, October means bingeing as many scary movies as possible. Antenna data proves it also means signing up for streaming services like @Shudder.
In 2024 and 2025, Shudder Sign-ups averaged 157K in October, 2.3x the 68K per-month average across the rest of the year.
1
2
270
For even more insights, check out the latest on the Antenna blog: antenna.live/insights/season…
147
The @paramountco and @warnerbros $111B merger is complete.
Antenna estimates that the existing Subscriber Overlap between Paramount+ and HBO Max is 7.5M Subscribers (as of Aug 2026). This represents 26.7% of U.S. HBO Max Subscribers, and 21.9% of U.S. Paramount+ Subscribers.
1
3
3,675
Did you catch @rameeztase's session at #TheGrill2026? He covered fall's top-viewed shows and movies and the NFL's impact on streaming subscribers.
We packaged up all the insights, available here: antenna.live/reports/the-new…
Thanks to @TheWrap for having us! PC: Randy Shropshire
1
3
498
Will you be at In the Arena tomorrow? Let us know!
NBA commissioner Adam Silver will speak at In The Arena on 10/1, joining Bela Bajaria, Jessica Berman, Greg Sankey, Matt Strauss, Charlie Baker, and more.
In partnership with @MLB, @AntennaData, and @McDermottLaw.
Get your tickets today: puck.events/inthearena/socia…
3
505
Summer movies that head to streaming by fall drive an acquisition uplift that marks streaming’s reinvention of “The New Fall Season.”
But which summer blockbusters led to fall Sign-ups for streamers? 🎥
We’ve outlined some of the winners below.
1
492
Mission: Impossible – The Final Reckoning
#8 most-viewed title on @paramountplus by fall Sign-ups (2025)
1
195
Antenna retweeted
Streaming has largely done away with the traditional seasonality of big TV releases, but new research from @AntennaData shows that fall is still peak streaming season.
thestreamable.com/fall-peak-…
1
396
Tomorrow at #TheGrill presented by @TheWrap:
Antenna Co-Founder & President @rameeztase is diving deep into the numbers behind why the fall season matters more than ever for streamers, studios, and rights holders.
Rameez takes the stage at 3 p.m. Let us know if you'll be there!
1
1
360
#TheGrill is THIS Wednesday.
Join 300+ entertainment industry leaders for a day of big ideas, bold conversations and the future of Hollywood.
🎟️ Buy your tickets here: thegrill2026.splashthat.com
3
4
3,095
#TheGrill brings together 300+ entertainment leaders on September 30 to explore what’s next for the industry.
We’re partnering with @AntennaData to unpack the evolving subscription economy and changing subscriber behavior in the fall season.
3 signals to know:
⟶ 40% of the streaming industry's annual new paid subscribers now land between September and December
⟶ 52% of fall Gross Adds were to ad-supported plans in 2025
⟶ Premium SVODs with NFL rights saw 60% more daily Sign-ups over the offseason
🎟️ Join us at #TheGrill on September 30th. Tickets here: thegrill2026.splashthat.com/
Get more insights in Antenna’s latest report: antenna.live/reports/the-new…
1
4
1,776
For decades, "The New Fall Season" meant millions tuned in to broadcast television for show premieres, returning hits, and football. In the age of streaming, the Fall Season has changed too.
Antenna is unpacking what The NEW New Fall Season looks like, starting with acquisition.
1
2
3
539
