Here is an easy way to explain Touch Grass to your geek friend:
1) Consumer/User layer: It's basically a game
Like Pokémon GO, but instead of catching Pokémons, you unlock RWA, rewards, discounts, free samples, etc.
2) Business: Touch Grass Places
Businesses/Brands/Stores can use locations, IRL visits and actions to reward their customer base.
Similar to the Play-to-Earn mechanics, but brought into the real world.
3) Infrastructure: Proof of Presence
This is the infrastructure layer under everything.
The tech that proves an interaction was done in real life and allows apps, brands and protocols to build on top of it.
Think of it in the same way infrastructure like TCP/IP sits underneath the internet… or the way Ethereum provides infrastructure for applications and smart contracts...
It's our base layer tech that will support the whole Touch Grass ecosystem.
We cannot make it any simpler than that.