I'm back on X, so let me introduce myself again: 2019: got into Oxford + passed the French bar exam - realized I'm not built for this path. 2020: COVID hit. Built a SEO dropshipping store in 3 weeks, made my first $600 online that same month. 2021: turned down $120,000 salary + $20k bonus as 1st job ever to survive on $575/month. Everyone called me crazy. I just saw a kid chasing his startup dream. Shipped 3 projects with my co-founder. Total revenue: $40. 2022: 4th bootstrapped project hits $2K MRR in 2 months thanks to X. 2023: after 3 pivots, we launch Breakcold CRM. 2024: stuck at $5K MRR. We refuse to quit, start to grow in April. 2025: hire 5 people, scale back to 2, reached $25K MRR. Plateau again. Two $50M+ ARR companies reach out. We're tempted to sell. 2026: we rebuild from scratch with our learnings and launch Breakcold V2. I'm not satisfied with what we achieved, I consider myself a loser. But I also feel lucky as hell for the lifestyle and freedom I've attained. Let's see what's next 🤞

When I was in Ishigaki 🇯🇵 for 7 days during my 1-month break, I made the mistake of checking our Stripe dashboard and saw that our MRR had been going down every day for the last 2 weeks, since I left for Japan ☠️ It never went down like this in like 10 months, so why now? 😭 I said “f$ck it”, and instead of trying to find a solution, I let it go. “Trust the process,” like they say. In the end, MRR went back up very quickly and even got higher than when I left. After some digging, the reason turned out to be that before leaving, I had badly announced that we were increasing prices by almost 2x. Some customers got scared and left (my co-founder tried to retain some, but it was too late). But then we kept almost the same conversion rate with way higher prices, so MRR went back up much faster. The conclusion here is that before leaving, I was a complete Stripe dashboard junkie (like every day, multiple times a day). And looking at it too much makes you take wrong decisions. Maybe if I had stayed in France, I would have cancelled the price increase, and the good MID/LONG-term effects of such a price increase would have been nullified. Have you ever taken bad decisions because you got emotional over everyday data reports? PS: you don’t see it in this picture, but there are crazy fish and even turtles down there, good spot for snorkelling

I just got back from a 1 month trip in Japan 🇯🇵 1st time in yeaaaaars that I worked zero but I needed a real break. This was a real test for the business. Can it work without me? Will revenue go down? Can we acquire & convert more customers with me doing nothing? Well, turns out I might not be that useful because revenue went down a bit then got back up = stability. We acquired 6% more new signups without me doing any marketing & sales activities but converted a bit less (we also increased prices recently by almost 2x so it's a win actually). It makes me realize that we really have strong inbound foundations with SEO, LLMs, Youtube, word-of-mouth + powerful nurturing sequences to convert people. I need to reconsider where I'm the most useful, back to work now.

My evolution in this game is hard to compare. A few years ago, I was literally taking sales calls for 10 hours per day as a closer. Today, my company is on the cusp of hitting an 8 figure run rate.

This tool always get better 🤯 i'm ROI positive my gojib sub

This is how my technical co-founder wished me a happy birthday on breakcold.com this morning. Nice one! 🎉

The portfolio they're building right now is insane.

So is this a $127M pivot? We had customers churning from Lightfield to Breakcold.com Last year, Tome, an AI presentation builder that had reached 25 million users and raised $80 million became Lightfield. The pivot involved reducing headcount from 70 to 7 employees before rebuilding to the current 40-person team.

Building your own CRM with AI is dumb:

At 20, I was obsessed with one thing: getting into the best law firm in the world. I became the first French guy to study M&A Tax at Oxford. Won a €15,000 scholarship. First prize. I was hungry, I come from a €12,000/year household with 0 people that studied or built businesses. While my friends partied, I worked every single weekend. On top of internships that ran 9am to 11pm, five days a week. I told myself the sacrifice was the price of the dream. Then at 25, I woke up inside that dream. Biggest law firm. Six-figure starting salary. Bonuses on top. I ACTUALLY DID IT. Everything 20-year-old me would have killed for. And I felt nothing. Because I looked up at the partners above me, the people I was supposed to spend the next 7 to 15 years becoming, and I realized I didn’t want their life. While everyone around me wanted to become a Law Firm partner… I wanted to become the Client. I wanted time for my girlfriend (now fiancée). I wanted to work from anywhere, travel countless countries without asking anyone for permission. I wanted a life, not a title. So at 26, I did the thing everyone said was insane. I quit. Started over. Zero experience in SaaS. Zero experience in sales. Zero network. Fast forward to today: → I live entirely from the business I built which is breakcold.com → My fiancée is an entrepreneur too, she’s absolutely killing it and will probably retire us, before I do it haha → We’re leaving for 3 weeks in Japan end of September, and the business keeps running while I'm gone. → Bootstrapped. Growing. Profitable. Sometimes at 30 I feel old. Then I remember: 30 is stupidly young to already know exactly what you want out of life. The degrees, the firm, the years I thought I “wasted” leaving, none of it was wasted. Experience doesn’t disappear when you change paths. It compounds. If you’re sitting inside someone else’s dream right now, wondering if it’s too late to build your own, it isn’t. You’re earlier than you think.

It keeps climbing. At this pace, we might net our record month. I hardly doubt this though, we can't get lucky 30/30 days.

September is starting very nicely. Net volume from sales.

Tibo turned his $8M exit into a full startup studio. It's like Thibaud Elziere back in the days but bootstrapped startups only. $1,000,000+ MRR & counting across his portfolio. He's on a great run. PS: if you're not named Tibault or Tibauld it doesn't work, agree @tibo_maker?

24 Youtube videos recorded. 28 LinkedIn posts scheduled across 4 accounts. This WE will pay me dividends.

Valentin is getting beef in the comments like he's a $0 indie hacker. It's so funny, they don't know how insane his MRR is.

I spent MANY hours on $59/mo subs while I closed within 20 minutes on multiple $600/mo subs.

Introducing: Profitable Founder Club 🤝 The only SaaS founder mastermind accessible to ABSOLUTELY everyone. Three months ago, I launched a mastermind with 7 SaaS founders with one goal in mind: Reach $100K MRR before 2027. 90 days later: > Andrej went from $26K to $48K MRR > Nic went from $2K to close to $10K MRR > Arnaud went from a plateau to growth with Breakcold. > Sunder found a new ICP and signs $15K/year clients. > I went from $12K to $24K MRR with Distribb. The model is proven. Surrounding yourself with like-minded founders sharing the same goal is powerful. Now it's time to make it available to everyone with: → Profitable Founder Club What you get: > A batch of 7 to 10 founders at your stage. > Weekly calls for 12 weeks. > Verified MRR. Stripe. Nobody lies in the room. > Your founder page: products, links, MRR chart. > A leaderboard. > A monthly live Q&A with me and guests. > A private Discord with every batch in its own room. After 90 days: a new batch at your new stage. $97 for the first 50 founders, then the price goes up. Join today: profitablefounder.xyz/club (ask your questions below)

This is the impact of Claudeforce. Salesforce is back, although it never left.