PatientsFirst Growing direct care and direct insurance to fix healthcare. atlas.md/ and atlas.direct/ and atlas.md/map/

Wichita Kansas
Medscape asks why physicians leave — and Europe’s not immune: hours, nights, burnout, systems that burn talent then wonder where the doctors went. Can Direct Primary Care help fix European healthcare and doctor burnout? Not as a magic wand for every specialty. As a structural off-ramp: smaller panels, membership instead of assembly-line volume, time with patients, less prior-auth theater. Burnout isn’t fixed by another wellness webinar. It’s fixed by a practice where caring isn’t a scarcity product. medscape.com/viewarticle/ret…
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Trinity Health’s CFO to Becker’s: significant rise in uninsured patients. Household money pressure is changing care decisions — people delay until its an ER problem. The system is cracking in public. Hospitals worry about losing volume to cheaper outpatient sites — without transparent prices and real value, that’s Kodak energy. Patients aren’t waiting for a press release. Theyre looking for Direct Care: membership, posted prices, care too cheap to insure for the oil change. beckershospitalreview.com/fi…
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Nearly $1 million. That’s what Northside Atlanta and Northside Cherokee paid for failing to post hospital prices. Within two weeks they put up compliant files. Five years into the federal transparency rule, Patient Rights Advocate still finds only 18% of hospitals posting real dollar-and-cents prices for at least half the file. Forty-nine percent “comply.” An algorithm is not a price. directcare.org/blog/view/54/… Keep insurance for the wreck. Shop the oil change with your eyes open. Direct Care already posts the number on the door.
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When the cheapest Bronze plan eats more than ~8% of your income, the feds may call it unaffordable — and catastrophic plans open up. That’s not a fix. That’s an admission. Direct Care for the oil change. Real insurance for the wreck. drcalebmasterson.com/
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Becker’s / KFF: healthcare workers — including physicians — opting out of health insurance because premiums are too high. When the people who work inside the system won’t buy the product, that’s not a benefits nuance. That’s a bubble. I’ve said it before: health insurance is a bubble. Direct Primary Care is the pin — make most care too cheap to insure. Membership. Posted prices. Wholesale meds and labs. Keep a policy for the wreck. beckershospitalreview.com/wo…
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This is one of the many benefits of direct care is that we don’t have a complicated billing system that even requires AI, so all of the AI can be concentrated on helping doctors to help their patients.
Every health system IT or clinical informatics leader is telling me they’re under immense pressure to adopt AI. When asked for the top area of focus, roughly 75% have told me it’s the rev cycle.
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Medscape (Neil Skolnik): laughter isn’t frivolous. In one large cohort, people who rarely laughed had about twice the 5-year mortality of frequent laughers. Meta-analysis: ~35% drop in cortisol after laughing. Mood, endothelium, immune function, social glue. Patients don’t just need a chart closed. They need a human in the room long enough to smile. Direct care buys back that minute. medscape.com/viewarticle/lau…
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$500 on the insurance plan. $100 cash for the same drug. @mcuban: a large share of Cost Plus customers already have insurance — and still pay cash because it’s cheaper. That’s not coverage. That’s a tax on not knowing the price. Direct Care already does the oil-change version: wholesale meds, posted prices, no permission slip. Keep a policy for the wreck. Shop the pharmacy aisle with your eyes open. nitter.net/mcuban/status/21025508…
Share this with your governor. Share this with every politician you know. It will cut the healthcare costs in your state. We started Cost Plus Drugs because the prescription drug market is too complicated, too opaque and too expensive. Our model is simple: we show what we pay for a drug, add a transparent markup and pharmacy fee, and show the customer the price. No games. No hidden spread. And a large percentage of our customers already have insurance. They come to us because our cash price is often lower than what their insurance plan asks them to pay. That tells you something is wrong. Here are five things Texas can do about it. 1. Let patients shop for cheaper drugs If someone's insurance says a prescription costs $500, but they can buy the exact same drug for $100 cash, let them buy it for $100. Then credit that $100 toward their deductible and out-of-pocket maximum wherever Texas has authority to do so. Patients should be rewarded for saving themselves and their health plan money. They shouldn't be punished for it. That's how you create something healthcare desperately needs: Price competition. 2. Standardize PBM and TPA contracts Texas should require the state, cities, counties and school districts to use standardized model contracts and mandatory terms for PBMs and TPAs. I've reviewed these contracts. They routinely run hundreds of pages. I've seen contracting packages longer than a thousand pages. There is no human being—or group of human beings—on this planet who can stay awake and understand every provision in contracts that complicated. I don't care how much coffee they drink. I call it contractual terrorism. The vendor only has to sneak a couple of tricks through hundreds of pages. The employer has to find every one. It can't. I've developed a model PBM contract designed to eliminate the major tricks and hidden economics we've identified. Texas can have it for free. Use mine. Improve it. Open source it. I don't care. Just stop making every government entity negotiate these contracts from scratch. 3. Make the economics public If taxpayers are paying the bill, taxpayers should know the price. Pricing. Fees. Rebates. Guarantees. Pharmacy reimbursement. Affiliate compensation. Audit rights. Make them public. I'm not talking about patient information or legitimate security information. I'm talking about the money. You cannot have an efficient market without price discovery. Without price discovery, you get information asymmetry. And when one side knows dramatically more than the other, guess who wins? Not taxpayers. Not employers. Not patients. Open the contracts up and let competitors see what they have to beat. That giant sucking sound you hear will be money moving away from healthcare conglomerates that are too big to care and back toward taxpayers, employers and patients. In the immortal words of Charles Barkley: I guarantee it. 4. Kill the gag clauses PBM contracts are like Fight Club. The number one rule of Fight Club is that you can't talk about Fight Club. The number one rule of many PBM contracts seems to be that you can't talk about your PBM contract. That's insane. Let employers compare pricing, rebates, fees, guarantees and reimbursement terms. Markets work better when buyers know what other buyers are paying. 5. Make enforcement hurt If a healthcare company commits a serious violation, give them one mulligan. But after a second material federal or Texas enforcement action within a defined period, make them ineligible for new Texas government contracts for a period of time. Two strikes. You're out. Today, some of these companies can make billions, get caught, pay a fine and write it off more easily than I wrote off an NBA fine. That's not deterrence. That's a cost of doing business. And Texas should spend more on enforcement. If Texas spends $10 million auditing contracts and analyzing claims and prevents $100 million in unnecessary spending, that's not overhead. That's a 10x return on investment
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Colorado again: nearly $1.6 billion budget hole. State budget chief: Medicaid is “the vast majority of the issue.” Last year: ~$158M over. This year: heading toward ~$443M over. Long-term care. Prescription drugs. Service volume — not just enrollment. Third straight year of cuts-and-patches. When Medicaid crowds out K-12 and everything else, the honest question isn’t only “what do we cut?” It’s “why does care cost this much?” Direct Care puts prices on the door. Wholesale meds. Cash labs. A doctor with time. Keep a safety net. Stop pretending opaque unit prices are a budget strategy. coloradonewsline.com/2026/09…
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47%. Nearly half of insured adults say their insurer denied or delayed a service, treatment, or medication in the past two years. With a chronic condition: 57%. KFF asked what hurts beyond cost. Prior auth won. 69% call it a burden. The permission slip is the product. I am not anti-insurance. Keep a policy for the wreck. Primary care is not a wreck — flat monthly, no claim, no network, no faxable no before you see your doctor. directcare.org/blog/view/52/…
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AtlasMD retweeted
I hope people realize that for the foreseeable future, the cost of healthcare benefits will get more people fired, or not hired, than AI
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$9,490. $5,694. $906. Same colonoscopy. Same city. Three prices from Cincinnati hospitals’ own federal transparency files. Chargemaster sticker. Cash discount. Negotiated rate. Pick a lane after the fact and hope you guessed right. directcare.org/blog/view/53/… Keep insurance for the wreck. For oil-change medicine, price on the door beats a claims department. Direct Care.
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They should be made irrelevant by doctors outcompeting them by doing wholesale medications for pennies a pill
Should PBMs be banned or more regulated or neither. What’s the alternative.
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At Providence, Medicare Advantage plans are 70% more likely than traditional Medicare to deny claims for incomplete records — and twice as likely to deny on medical necessity. That’s the “partnership.” Working with insurance isn’t a winnable game when the product is delay, denial, and documentation theater. Direct Care shrugs that off. Flat monthly membership for a lot of care. Cost + 10% on everything else. It’s what a patient would build if they could design care from the ground up. We already did the hard part. beckershospitalreview.com/fi…
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Same colonoscopy. About $1,162 at one center. Up to ~$23,873 at another. That’s not “healthcare is expensive.” That’s a price list nobody was allowed to read. Turquoise Health turns hospital transparency files into a patient search bar. Compare. Then ask why the mystery claim cost so much more. Direct Care still puts the price on the door. Tools like this prove the door can have a number. turquoise.health/patients
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Elon: AI roughly doubles US GDP growth next year — from ~2% to ~4%. Maybe more. US GDP is about $32 trillion. Healthcare burns trillions a year on waste, middlemen, and prices nobody can read. If that same AI ambition hit meds, labs, medical software, and Direct Care — you could gut $1–2 trillion of annual expense without rationing a single good visit. That’s not austerity. That’s GDP growth with better health attached. Keep insurance for the wreck. Stop insuring the oil change at luxury-car prices. nitter.net/elonmusk/status/210101…
My guess is that AI roughly doubles US GDP growth next year from ~2% to ~4%. Maybe even more.
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91%. That’s how much of the premium climb Yale pins on rising health spending — not on fatter insurer markups. Average private premium: $4,008 → $7,151 since 2011. Up about 78%. Twice inflation. Claims spending rose nearly dollar-for-dollar. Insurer markups as a share of premiums actually fell — about 19% to 15%. So yelling at the middleman’s cut misses the unit prices. Direct Care’s move: membership, posted prices, wholesale meds and labs. Make ordinary care too cheap to inflate. Keep a policy for the wreck. news.yale.edu/2026/09/18/stu…
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but #DirectCare can fix that
Made with AI
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From Nashville Healthcare Sessions: “Wall Street is littered with people who thought healthcare was easy.” Affordability is the bottleneck. A $5.3T industry still growing. Roughly a quarter of every dollar in admin. Digitized paper processes. Workarounds dressed up as operations. John Gall (Systemantics): a large successful system must be built from a small successful system. We’re still red-taping broken systems to broken systems for the next quarterly report. Direct Care is the Costco model. Simple. Affordable. High trust. High value. hihpoint.com/library/0faf047…
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1.9% operating margin. 12 hospitals. $9.5 billion in revenue. Which number do they want you to remember? The one that sounds like the lights are about to go out. Dutch Rojas’s point: a thin margin can be real — and still hide ownership, public support, and market power. “Barely surviving” is not an answer to “what do you own, and who pays for the platform?” Direct Care posts the price. No poverty theater required. substack.com/inbox/post/2161…
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