The small firm advantage is real. No legacy systems. No partner politics. No 20-year-old billing software. If you're starting fresh right now, you have a massive structural edge.
Legal marketers tend to divide the world into two big buckets:
Brand
Non-Brand
The people in "brand" world already know the law firm. The people in "non-brand" world don't.
The issue, of course, is that these worlds overlap.
teddit.net/r/AttorneySync/co…
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Google Perspectives:
"...pages based on first-hand experience, or are created by someone with deep knowledge in a given subject. And as we underscore the importance of “experience” as an element of helpful content, we continue our focus on information quality and critical attributes like authoritativeness, expertise and trustworthiness"
blog.google/products/search/…
this is just a natural extension of market research that folks have been doing for a long time. Be curious and have a healthy bit of skepticism about the results. But there’s little doubt that these tools can deliver tremendous value in a variety of contexts. @gyitsakalakis