Official account of BAT plc. Follow us for updates on our journey to build #ABetterTomorrow. It is not our intention to promote our brands.

London, United Kingdom
BAT’s Chief Executive, Tadeu Marroco, is hosting our 2026 Capital Markets Day next week in Winston-Salem, North Carolina, USA. Our CMD is an opportunity to hear from our Management Board and senior leaders about the capabilities, the people, the belief, and the ambitions that are shaping our future. Presentations will start on Tuesday 29th September at 13:00 BST (08:00 EDT) and there will be a live webcast on BAT.com. To register for the webcast, please visit: ow.ly/vuiA50ZQ9CU
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5% strategy. 95% execution. That's how you transform a 125-year-old business according to BAT's Chief Executive. Tadeu Marroco, joins The @SmokelessWord for a masterclass in how to make decisions and then get on with turning direction into success. Catch the trailer below.
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Infrastructure. Trust. Evidence. The transition away from combustion needs all three at once. It also needs regulators and science pulling the same way. Download the New Omni™ 2026 Edition today: ow.ly/tpgm50ZPGYE For scientists, public health authorities, regulators, policymakers, and investors.
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Progress on Tobacco Harm Reduction relies on informed discussion grounded in science and evidence. Highlights from GTNF in Lisbon, where the New Omni™ 2026 Edition was unveiled by our Chief Corporate Officer, Kingsley Wheaton. Download the New Omni™ 2026 Edition now: ow.ly/gGn950ZL8KR.
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When governments enable evidence based communication, they can support better informed public health decision-making. That's the case we make in the New Omni™ 2026 Edition - updated, expanded, and out now. Download the New Omni™ 2026 Edition now: ow.ly/tkpf50ZLe9P. Omni™ is intended for scientists, public health authorities, regulators, policymakers, and investors only, and is not intended for consumers.
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Coming soon: the New Omni™ 2026 Edition. Omni™ is intended for scientists, public health authorities, regulators, policymakers and investors. It is not intended for consumers. Building on the foundations established in the previous edition, Omni™ 2026 continues to advance evidence-based discussion and engagement on tobacco harm reduction and related scientific issues.
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Our Half Year 2026 Results are now live: ow.ly/jmiB50ZuxSV. Join today's conference call at 9:30am BST, hosted by CEO Tadeu Marroco, Interim CFO Javed Iqbal Syed and Group Head of IR Victoria Buxton: ow.ly/QW3250ZuxSU. #HYR26 #BAT #Results
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We will publish our Half Year 2026 Results on Thursday 30 July at 7am BST. Our Chief Executive Tadeu Marroco, Interim Chief Financial Officer Javed Iqbal Syed, and Group Head of Investor Relations Victoria Buxton, will host a conference call at 9.30am BST. For more details and to join the webcast visit: ow.ly/rW8s50ZrQmj #HYR26 #BAT #Results #InvestorRelations
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Why did Dr James Murphy choose to join @BATplc? In the latest episode of The @SmokelessWord: Live from the Lab, our Director of Research and Science talks about the importance of purpose-driven work and what motivates him every day. Watch now: piped.video/watch?v=x8PRlcn9…
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Recognised. Recommended. Trusted. BAT has been named one of Europe’s Best Employers by the Financial Times and Statista - a powerful reflection of what our people say about working here. The ranking draws on millions of independent evaluations across a wide range of organisations, recognising those where employees feel supported, empowered and proud to belong. At BAT, we’re shaping a workplace where talent thrives. #TomorrowCantWait
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Today we published our First Half Pre-Close Trading Update: ow.ly/oiMZ50Z6cEn. We’re firmly on track to deliver Full Year guidance, driven by U.S. delivery and New Category momentum. Join the conference call at 8:30am BST here: ow.ly/t50b50Z6cEm
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We will publish our 2026 First Half Trading Update on Tuesday 2 June at 7am BST. Our Chief Executive Tadeu Marroco, Interim Chief Financial Officer Javed Iqbal, and Group Head of Investor Relations Victoria Buxton, will host a conference call at 8.30am BST. For more details and to join the webcast visit: ow.ly/qwXX50Z27UK. #PreCloseUpdate #BAT #Results #InvestorRelations
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BAT is expanding its global tech footprint with a new Information, Digital and Technology (IDT) hub in Bengaluru, featuring a Future Capabilities Centre (FCC) to drive innovation in AI, data, cyber security & digital platforms. Read more: ow.ly/sXxn50Z1uYP #BAT #Bengaluru
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This #WorldWaterDay, we're proud to share that in 2025, 100% of our operations sites achieved AWS certification — a major milestone in our #sustainability journey. And we’re not stopping there. Explore our 2030 targets here: ow.ly/arAt50YvNMk
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We’re pleased to announce that Danielle Tower will be joining us in Brussels on Tuesday 24th March to deliver her keynote. Danielle is @BATplc’s Group Head of Scientific & Regulatory Affairs, and we’re excited to welcome her to WNC next month. Haven’t registered yet? Click the link in the comments
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Building a Smokeless World starts with innovation.​ Our New Category portfolio grew fast, reaching £3.6bn in annual revenue in 2025. ​ Explore more in our Combined Annual and Sustainability Report 2025: ow.ly/5kYI50YpwxF. #AR25 #ABetterTomorrow
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From resilience to results: BAT delivered at the top end of guidance in 2025. ​ Our strategy is clear - Quality Growth, Sustainable Future, Dynamic Business. ​ ​ See how we’re Building a Smokeless World in our Combined Annual & Sustainability Report: ow.ly/Iytq50YkV1S.
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Our Combined Annual & Sustainability Report 2025 is live! ​ ​ Powered by science and innovation, we invest £190M+ annually in R&D to Build a Smokeless World, targeting 50% smokeless revenue by 2035 and 50M adult consumers by 2030. ​ Discover more: ow.ly/Eak950Yhxxo.
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