At today’s Brand Building in the Age of AI breakfast, @[Siobhan Smith], VP of Brand & Communication at Expleo Group, shared valuable insights on the growing importance of brand governance as AI becomes increasingly embedded across businesses.
Siobhan highlighted the importance of starting small, learning as you go and adapting along the way, reinforcing that successful AI adoption requires a continuous approach to learning and improvement.
The event marked the launch of the 2026 Business & Finance CMO 100 List, in association with Cvent, and brought together Ireland’s senior marketing community for discussion, networking and shared learning.