XBOX has patented a new 'in-game advertising' system
On September 3, Microsoft has registered a system capable of detecting natural breaks in a game session, e.g. finishing a level, then showing you an ad.
The patent also considers rewards for “watch an ad, get a reward”, a period of gameplay without new interruptions, which is already common in mobile games.
The technology could use data from the game itself, signals from its APIs, or even machine learning to determine when to show the ad.
Microsoft is already testing ad-supported cloud gaming, so this could be another piece of its bigger advertising plans.
Matthew Ball (CSO) already hinted at exploring new ways to monetize the Xbox ecosystem.
via: Patentlyze
patentlyze.com/patent/micros…