Reach and distribution is defintiely the moat, but I think many people underestimate that
@marclou has built a very convincing narrative for his "Product"
Untill now, everyone in the indie hacker space who jumped on this trend after
@jonathan_wilke kicked things of with outbid, sold the idea of "hypothetical reach and attention"
"Your Brand on my laptop"
"Your brand on my car"
"Your brand on my wife " lol
But where does the car go? What city? Does it park in front of Apple store or in your garage?
Marc took the idea and attached tangible hypothetical attention.
1. Him as a distribution cahnnel
2. Hyrox event as a distribution channel
3. His audience and Hyrox audience as Reach
No matter what you think about hyrox, the sport attracts above average successful people in life, this might be not only my opinion when looking at
@romanbuildsaas actually paying 8K for marcs chest (Never skip chest day guys)
Of course roman is a master marketer, so he will milk this for x and linkedin etc, but his company is not charity either, so every dollar spend needs to perform for a vc backed company with immense pressure to grow
I learned a lot by watching the events happening. Thanks!
Congratz to marc for the good execution!
being early means nothing if nobody is watching
you can have the idea first
someone bigger copies it
and makes the money
distribution is everything