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Heavy HTML overhead causes AI search tools to truncate technical life science content. Here is how standards like llms.txt make your site machine-readable:
biobm.com/thinking/blog/ai-a…
#LifeScienceMarketing #Marketing #SEO #GEO #AIO #GenerativeAI #AIOptimization
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In B2B #LifeScienceMarketing, using AI to create content just increases noise. The shift to agentic AI moves its role in marketing from simply making more stuff to enabling autonomous real-time campaign orchestration.
biobm.com/thinking/blog/agen…
#AgenticMarketing #DemandGeneration
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Consumer Next-Best Action models fail in life science B2B. With small sample sizes and complex decisions, agentic AI shouldn't automate emails, but rather act as a co-pilot for sales reps.
biobm.com/thinking/blog/agen…
#AgenticMarketing #LifeScienceMarketing #Marketing #NextBestAction
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Google Ads' Performance Max campaigns auto-optimize with AI. But does that mean you can "set it and forget it"?
Here is the #1 thing life science marketers need to know before using PMax campaigns: biobm.com/2025/06/google-per…
#GoogleAds #LifeScienceMarketing #MarketingAnalytics
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Don't just drive traffic, drive results! Our new blog post reveals why conversion tracking is a game-changer for life science marketing. From understanding user actions to proving your ROI, we break it down so you can make smarter decisions. Read it here: ow.ly/rpOb50WPHBQ
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Intrigued by the easy setup & automatic optimization of Google Ads PMax? It seems easy to set up, but if you don't have conversion value tracking you'll blow your budget & optimize for the wrong things.
biobm.com/2025/06/google-per…
#LifeScienceMarketing #GoogleAds #SearchMarketing
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Anxiously awaiting the day when generative image AI can accurately depict contextual text in a way that makes sense. I'll take just "depicting text" as a first step, though.
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We Polled Scientists on #AI-generated #spam emails. Do they appreciate the additional personalization, or dislike it just as much as old school bulk spam?
The results were clear-cut. See them at biobm.com/2025/03/scientists…
#coldemail #AIspam #lifesciencemarketing #emailmarketing
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This account of how someone tried to #deepfake Ferrari is chilling. Corporate #management definitely needs to have safeguards in place to prevent #fraud in the #AI era. Be careful out there, execs!
sloanreview.mit.edu/article/…
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#AI is changing #SERPs, w/ more focus on AI overviews. As they become more prevalent, traffic from legacy organic search results will decrease.
How can life science marketers optimize for generative search results? ow.ly/H85U50UisKC
#LifeScienceMarketing #marketing #SEO
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A lot of consumers use #AI to help them find the best products. But do scientists? This poll gives a conclusive answer (and some insights as to why):
biobm.com/2024/11/do-scienti…
#LifeScienceMarketing #LLM #GenerativeEngineOptimization #GEO
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Many reputable websites tag all their links with rel="nofollow". Does that mean they aren't any good for SEO?
No, so long as your linking is contextually relevant.
Learn more about what nofollow means for SEO and backlinking: biobm.com/2024/05/dont-stres…
#SEO #LifeScienceMarketing
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What is Generative Engine Optimization and can life science marketers make use of it? How different is GEO from #SEO from a marketer's perspective? Is GEO even useful at this stage?
We answer these questions and more: ow.ly/H85U50UisKC
#LifeScienceMarketing #marketing
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Do scientists use #AI / #LLM for product discovery? Some friends of BioBM recently posted a poll in the Labrats group on Reddit and got an interesting, and perhaps surprisingly conclusive answer:
biobm.com/2024/11/do-scienti…
#LifeScienceMarketing #GenerativeEngineOptimization #GEO
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Is Perplexity a reliable AI partner for life scientists? Can it do literature review? Can it develop protocols? What are its limits?
We had 3 experienced scientists in different life science fields ask it questions of increasing difficulty to find out: ow.ly/zSBH50TM6mQ
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Can Perplexity AI reliably answer technical questions for life scientists? Is it a useful tool for literature review? Can it be more than that?
We had three expert-level scientists grill it with questions within their respective disciplines. ow.ly/zP3n50TM6fm
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Google Ads' quality score doesn't always get it right. Don't obsess over it. Optimize for the metrics that matter, like #conversions, CPA, and #ROAS.
ow.ly/5ipY50R3bNP
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Are run-of-site ads a great value or a rip-off?
Learn what to do, and what not to do, when considering an ROS ad buy: biobm.com/2024/03/avoid-cpm-…
#advertising #LifeScienceMarketing
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Me: "Hey #Midjourney, imagine an attentive scientist listening to a presentation."
Midjourney: "How will we know he's a scientist? Hmm. Perhaps he should be firmly gripping a beaker."
AI is a constant font of hilarity.
#lifesciencemarketing #generativeAI #imageAI #AIfails
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Have #LLM models made life science copywriters obsolete? Can a good LLM prompt replace the need for human #copywriting? Can they be accurate & convincing?
We ran an experiment to find out. biobm.com/2024/05/ai-based-l…
#LifeScienceMarketing #copywriting #ContentMarketing #AI #LLM
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