⚠️ This Week in Cannabis ⚠️
The federal hemp clock has been pushed to December 11, giving the loophole economy one last window before most intoxicating products face a 0.4 mg total-THC cap.
That $28 billion sector is racing to convert the delay into permanent rules rather than extinction.
THC drinks sit at the center of the fight: the $1.5 billion category, powered by brands like Willie’s Remedy and Cheech & Chong, continues double-digit growth and $73 million in c-store sales even as the ban looms.
Meanwhile, licensed marijuana sales held steady at roughly $2.52 billion in September, putting year-to-date totals near $21.6 billion.
The next six weeks will decide whether the hemp boom gets regulated or erased.