The BoneFrog story didn’t start with coffee. It started with service, sacrifice, and a promise to never forget those who gave everything. In Part Two of our origin story, Founder Tim Cruickshank shares what BoneFrog truly stands for, why giving back is woven into everything we do, and how honoring the SEAL community and their families will always be at the heart of this brand. This isn’t marketing. It’s a mission. Watch, listen, and understand why BoneFrog is built differently.

We’ve heard you loud and clear. Our flex-fit adjustable cap has been a customer favorite from day one and you asked for a sleek black-on-black version. We delivered, and this one knocks it out of the park! The dark logo features our new “obsidian” thread: a rich mix of gunmetal with hints of dark blue and charcoal that blends perfectly into the black fabric. Clean, sharp, and built for everyday wear. We’re super excited about this one and believe it’s exactly the look you were after. Check it out and let us know what you think. We’re so proud to serve all you great patriotic Americans.

Some shirts you throw on. These you put on with purpose. Three tees. All-American. Zero apologies. 🔥 Spirit of '76 — the fire of 1776, worn today 🎉 America's 250th — 250 years deserves more than a nod 🦅 The Patriotic Shirt — Don't Tread On Me. Crossed tridents. The Deed is All. Every one built for people who still mean it when they talk about liberty, grit, and gratitude. Wear it. Brew it. Live it. God. Country. Team. bonefrogcoffee.com/collectio…

Happy Labor Day. Not just the unofficial end of summer. A moment to pause. Think about what you've accomplished — the early mornings before the sun's up, the grind until you're running on fumes, and the deeper reasons behind it all. So many of you are putting in 12, 14+ hour days to make ends meet. Your hard work. Your perseverance. Your resilience. That's what makes this country great. You are what makes this the greatest country on earth. Proud to call you friends, fellow Americans, and family. 🇺🇸 #LaborDay #BoneFrogFamily #HardWorkPaysOff #redwhitebrew

All proceeds from this song benefit Op300 - one of BoneFrog Coffee's partner foundations. music.apple.com/us/album/ext…

Even after fifteen years, the pain of this loss still runs deep. The empty chairs at family tables, the missing laughter of brothers-in-arms, and the quiet ache carried by those who loved them remain. May God gently hold their souls in eternal peace, and may he grant strength and comfort to every heart still grieving. We, as a nation, continue to endure this tremendous loss together. Long live the brotherhood forever unbroken, forever remembered. God. Country. Team. Tim Cruickshank Founder, BoneFrog Coffee Company LCDR, USN SEAL (Ret.) ·

BoneFrog Family, I am absolutely thrilled to write this post to you today! For years, so many of you have been reaching out asking us to stock zip-up hoodies with our signature designs. You told us how much you love the comfort, the quality, and the ability to throw one on and go. We heard you loud and clear, and I’m beyond excited to finally say: They’re here! Our brand new zip-up hoodies feature all your favorite BoneFrog designs, made with the same premium feel and rugged durability you’ve come to expect from us. Whether you’re heading out for a morning workout, layering up on a cool evening, or just repping the brand you love, these hoodies deliver. And that’s not all; we’re already working on some brand new designs that we’ll be dropping soon. Keep your eyes peeled because you’re going to love what’s coming! As soon as this email lands in your inbox, these hoodies will be live on the website. Supplies are limited, so I strongly encourage you to grab yours now while they’re in stock. These are going to move fast, and I don’t want any of you to miss out. We’re so proud and genuinely excited to finally be able to offer these to you. Thank you for your loyalty, your feedback, and for being part of the BoneFrog community. This one’s for you. Head over to the site and get your new zip-up hoodie today → bonefrogcoffee.com/collectio… Stay strong, stay motivated, God. Country. Team. Tim Cruickshank Founder, BoneFrog Coffee Company LCDR, USN SEAL (Ret.)

BoneFrog Family! We’re thrilled to announce a powerful new collaboration months in the making, one that brings together two mission-driven brands built on honoring milestones and never forgetting what matters most. BoneFrog Coffee and HEDiGEAR have united to create the ultimate one-kit experience: A rugged, storytelling HEDi-PACK designed by Stanley Cup champion and 2X Olympian Bret Hedican, paired with our premium, roast-to-order coffee and merchandise. Why This Collaboration Matters Bret Hedican knows a thing or two about championship moments. A 1,000+ game NHL veteran who won the Stanley Cup with the Carolina Hurricanes in 2006 and represented the U.S. in two Olympics, Bret created HEDiGEAR because greatness isn’t one moment, it’s a collection of them. His HEDi-PACK features durable hook-and-loop-ready panels so you can customize it with patches that celebrate your own milestones: travels, teams, family traditions, service, achievements, and more. It turns an everyday backpack into a living, evolving story you carry with you. At BoneFrog, every sip honors the fallen and supports Gold Star families and veteran causes. Our small batch, roast-to-order coffees are crafted with premium single-origin beans for a smooth, exceptional cup that fuels your day with purpose. A portion of every purchase supports Navy SEAL families and veteran causes. Together, this bundle is more than gear and coffee it’s a daily reminder to live with intention, honor your story, and support those who serve. Perfect Timing for Back-to-School or Your Next Adventure Whether you’re gearing up for back-to-school with the kids, building a travel pack for yourself, or looking for a meaningful gift, this collaboration delivers. Imagine your HEDi-PACK loaded with patches from deployments, family trips, sports victories, or personal wins, paired with fresh BoneFrog coffee to power every early morning or road trip. It’s the perfect way to tell your story while buying with purpose. We’ve created exciting bundle packages to make it easy and rewarding to get started. Head to our site to explore the options, customize your HEDi-PACK, and choose your favorite roasts. This partnership is about more than products; it’s about carrying forward legacies, celebrating the moments that shape us, and making a real impact. We’re honored to bring this to you. Thank you for being part of the BoneFrog mission. Your support means we can keep honoring heroes with every cup and every story told. Let’s make this launch legendary. Grab your bundle today and start building your own HEDi-PACK story, fuel it with BoneFrog. bonefrogcoffee.com/pages/hed… And now, your story too! Stay strong and brew bold, God. Country. Team. Tim Cruickshank Founder, BoneFrog Coffee Company LCDR, USN SEAL (Ret.)

BoneFrog family, Every morning, when you reach for that first cup, you’re not just grabbing coffee; you’re arming yourself with the mindset to tackle whatever lies ahead. Today, we’re proud to highlight one of our most powerful blends: Door Kicker. This light roast was developed to honor the breachers in the Teams, the warriors who take on one of the most dangerous jobs in the platoon. As a breacher, you’re the one setting the charges, positioned at the front, and the first through the door into the unknown. No clear picture of what’s waiting on the other side. Just courage, preparation, and the unbreakable commitment to move forward. That role is more than a military tactic; it’s a powerful analogy for life itself. Each day presents its own “breach point.” We face uncertainties at work, challenges with our families, and personal goals that demand we push beyond our comfort zones. Like the breacher, we prepare, we commit, and then we act, for ourselves and for those who count on us. Former Navy SEAL Chadd Wright captures this perfectly in his powerful message. As a breacher himself, he describes stacking up on target, charge placed, looking back at his teammates’ eyes glowing in the night, waiting for the command. That command? “Execute. Execute. Execute.” On the third “execute,” the charge detonates, and the team surges forward to accomplish the mission. You can watch the clip here (shared widely, including on TikTok): tiktok.com/t/ZTSvMerXh/ Those three words ring true every single morning. We all know what needs to be done. We see our weaknesses, our goals, and the people relying on us. The difference between wishing for a better day and creating one comes down to execution. Don’t just plan, execute. Get after it for your family, your team, and the life you’re building. Door Kicker is roasted to deliver exactly that fuel: our highest caffeine content in a light roast with notes of brown sugar, caramel, and an undeniably smooth finish. Sourced from Brazil, Costa Rica, and Guatemala, it’s vibrant, complex, and perfect for drip or espresso, designed to kick your day into high gear. Every bag you brew supports our mission: honoring the fallen, caring for Gold Star families, and backing veteran causes. When you choose Door Kicker, you’re not just drinking great coffee, you’re embracing the breacher mindset and standing with the community that protects our freedoms. Ready to execute? Grab your bag (or subscribe for fresh roasts delivered regularly) and start your mission strong. bonefrogcoffee.com/products/… Thank you for being part of the BoneFrog family. Together, we’re stronger. Stay frosty and execute with purpose! 🔱🇺🇸

Summer’s here, time to crush the heat with BoneFrog Cold Brew! ☀️❄️ Imagine this: the sun beating down, sweat dripping, and you reach for a glass of deep, rich, ultra-smooth cold brew that hits like a refreshing wave of pure coffee perfection. Bold yet silky, packed with notes of milk chocolate and caramel, that’s BoneFrog Cold Brew. No bitterness, no harsh edges, just velvety flavor that tantalizes your taste buds and keeps you energized all day long. Why does it taste so incredibly smooth? Unlike hot coffee, which can pull out sharp acids and bitter compounds, cold brewing is a gentle, slow-steep process. It extracts the best, those decadent chocolatey, nutty, and caramel notes, while leaving behind up to 60-70% of the acidity. The result? A bold, rounded, low-acid coffee with a luxurious mouthfeel that’s easier on your stomach and explodes with natural sweetness and depth. No jitters, no burn, just pure, refreshing satisfaction. Effortless summer magic in every pack. Just drop two BoneFrog Cold Brew packs into a pitcher of cold, filtered water. Let it steep overnight in the fridge (20-24 hours). Remove the packs, dilute to taste, pour over ice, and enjoy. Add your favorite creamer or drink it black; the smooth, rich flavor shines either way. It’s ridiculously easy, mess-free, and delivers café quality cold brew at home. Ready to make this summer unforgettable? Buy yours now and beat the summer scorch with every sip. This isn’t just coffee, it’s your new go-to weapon against the heat: deeply flavorful, refreshingly chilled, and crafted for all-day sipping. bonefrogcoffee.com/products/… Stay strong. Stay refreshed. BoneFrog Cold Brew, Smooth. Bold. Unforgettable!

Maximizing the patriotic vibes with @BonefrogCoffee

BoneFrog Family! Two hundred and fifty years ago, a small group of men put their names on a piece of paper. They knew what the signatures meant. If the thing failed, that document became the list. Names, in ink, at the bottom of a promise that was not yet true. They wrote "our Lives, our Fortunes and our sacred Honor," and they meant all three, in that order. The paper did not make itself true. Men did. Not once, in 1776, but every year since. Two hundred and fifty of them. The document only survives because generation after generation kept re-signing it, most without ceremony, a lot of them without their names ever written down anywhere you could find. Some of them signed it with everything they had. That is the part I sit with the day before the fireworks. Saturday is the celebration, and it should be. Cook out. Let the kids stay up. Watch the sky go loud. But tonight is the quiet part. The eve. The part where you remember what the day actually cost, who paid it, and that the bill did not stop coming due in 1776. We do not do much flag-waving here. You know that. The men we carry were not the flag-waving type either. They did the work, let the work speak, and went quiet about it. If you know, you know. That is the whole posture. So here is what I would ask, if you read this far. Tomorrow morning, before the grill and the noise, pour the first cup and take one minute with it. Not a speech. Not a post. Just a minute, for the ones who signed the long document and never got to see it hold. Then, when the sun is down, I have a drink for you. The Stone Fence. In May 1775, before the Declaration even existed, Ethan Allen and the Green Mountain Boys sat in a tavern the night before they took Fort Ticonderoga at dawn. What they drank was a Stone Fence: whatever brown spirit was on the shelf, topped with hard cider. They took the fort by surprise the next morning. The cannons from it got hauled to Boston and broke the British siege. A tavern drink, then a fort, then a war. Make it the way they would have: two ounces of bourbon or rye, cold apple cider to the top, ice, and a dash of bitters if you have them. Same simple build for 250 years. God. Country. Team. Tim Cruickshank Founder, BoneFrog Coffee Company LCDR, USN SEAL (Ret.)

BoneFrog TEAM! We’re so excited to announce the newest star in our premium lineup: Spirit of ‘76 K-Cups! 🔥 This Premium Arabica coffee has already skyrocketed to become a massive fan favorite in our whole-bean and ground offerings, and now it’s ready for your Keurig at home or in the office. Convenience meets uncompromising quality in every single cup! Why Spirit of ‘76 is Brewing Up Excitement. BoneFrog Coffee’s Spirit of ‘76 is a medium-dark Independence Roast with a smooth finish, crafted from premier beans sourced from Central and South America. Expect rich, complex flavors featuring notes of chocolate graham cracker, creamy chocolate, and roasted nut, with a perfect bold yet smooth profile to kickstart your mornings or power you through the day. It’s more than just coffee; it’s a tribute to the unbreakable American spirit. In 1776, every day, patriots rose with grit and resolve to forge a nation of liberty. Today, this roast honors that legacy and the warriors who continue to defend it. Join the Growing Legion of Fans Customers can’t stop raving about it; it’s quickly becoming one of our top roasts, and the buzz is only growing as we head into this historic milestone year. People everywhere are making the switch to celebrate freedom with every sip. Will you join them? Supplies are limited for this special launch, so don’t miss your chance to stock up! 👉 Shop Spirit of ‘76 K-Cups Now – bonefrogcoffee.com/products/… We’re so excited for you to experience this one. Thank you for being part of the BoneFrog community and for supporting a veteran-owned mission that gives back to Gold Star families. Let freedom brew! ☕🔱 Happy 250th, America!

Operation Red WIngs. June 28 4:10 PM Local Time. Afghanistan. 6:40 AM, CST. Turbine 33 was the call sign of a U.S. Army MH-47 Chinook helicopter from the 160th Special Operations Aviation Regiment (Night Stalkers). It was shot down by a rocket-propelled grenade on June 28, 2005, during Operation Red Wings in Afghanistan. Tragically, all 16 men on board—eight Navy SEALs and eight Army special operations aviators—were killed. The aircraft was acting as part of a Quick Reaction Force attempting to rescue a four-man SEAL reconnaissance team that had been ambushed by enemy forces in the mountainous terrain. U.S. Navy SEALs: Lt. Cmdr. Erik S. Kristensen (Mission Commander) Senior Chief Petty Officer Daniel R. Healy Petty Officer 1st Class Jeffrey A. Lucas Lieutenant Michael M. McGreevy Jr. Petty Officer 2nd Class James E. Suh Petty Officer 1st Class Jeffrey S. Taylor Petty Officer 2nd Class Shane E. Patton Petty Officer 1st Class Jacques J. Fontan U.S. Army 160th Special Operations Aviation Regiment (Night Stalkers): Maj. Stephen C. Reich (Pilot and Flight Commander) Chief Warrant Officer 3 Corey J. Goodnature (Pilot) Staff Sgt. Shamus O. Goare (Flight Engineer) Master Sgt. James W. Ponder III (Flight Lead) Sgt. 1st Class Marcus V. Muralles Sgt. Kip A. Jacoby Sgt. 1st Class Michael L. Russell Chief Warrant Officer 2 Chris J. Scherkenbac Rest in Peace Warriors.

Hey folks, We just dropped the Spirit of 76 patch for your hats. No glitter, no screaming eagles, no BS! Just a clean, hard-hitting reminder of who we are. Simple. Powerful. Meaningful. When you slap this on and walk out the door, it says everything that needs saying. This is our 250th birthday as a nation, the greatest country the world has ever seen, and this patch is your silent declaration that you’re still proud as hell to be American. No virtue signals. No apologies. Just raw American pride on display. Wear it with your brothers and sisters who still believe. Stand out in the crowd without saying a word. Let the patch do the talking while you live it. Grab yours now and rep the Spirit of ’76 the right way for 2026. America’s not done yet. Neither are we. bonefrogcoffee.com/products/… Stay free, — Tim Cruickshank, Owner, BoneFrog Coffee

Happy Father’s Day Being a father….. well, it’s simply the most important job I’ve ever had; it’s truly the one that carries the greatest responsibility and the deepest meaning. It’s everything to me! What a privilege it is to carry the weight of being called “Dad”. Every day I’m reminded of what an honor it is not only to lead a family but also to provide for them, to guide them, and to pour everything I have into helping them become strong, responsible young adults. What a gift! To all my fellow fathers out there, this is my simple gesture of respect and a tip of the cap to each of you. Thank you for carrying the weight, for the silent strength you show, and for the daily sacrifices no one always sees. What an honor it is to stand shoulder to shoulder with men like you who lead, provide, protect, and guide their families with everything they’ve got. Today I simply say thank you. Know that you are seen, you are respected, and you are deeply appreciated. Wishing you a meaningful Father’s Day filled with pride in your children and gratitude for the man you are. With respect and gratitude, A Fellow Dad

There is a version of 4am that most people never see. Not because they can’t wake up, but because they’ve never had a reason deep enough to make the darkness worth it. That hour belongs to a certain kind of person. The one who already knows what they’re carrying before the world opens its eyes and starts asking questions. I know that person is you! I’ve had coffee in places most will never go, on boats that had no business being where they were, in rooms where decisions weren’t written down, mornings where the briefing ended before sunrise and the day was already spent by noon. In all of them, coffee wasn’t comfort. It was continuity. The quiet declaration that we are still doing this, same as yesterday, same as tomorrow. This mug was made for both worlds: the still mornings you protect at home, and the uncertain ones you walk into anyway. It has weight, substantial, intentional, the kind you feel before you’re fully awake. Twenty ounces of capacity because some mornings (and some missions) run longer than others. Double-sided engraved. Built like everything we stand for: tough, reliable, and meant to last. The kind of object you reach for without thinking, because it has always been there when it mattered. On it is a simple, powerful engraving: celebrating America’s 250th Birthday. Not as decoration. As a reminder. Two hundred and fifty years of people who got up before. Before everybody else, who kept the routine when everything else felt uncertain, who carried the weight because they believed in what it stood for. This is for them. And if you’re reading this, you already know it’s for you too! The 20oz Double-Sided Engraved RTIC Travel Mug. Happy 250th Birthday America 🔱🇺🇸 bonefrogcoffee.com/products/… Built for the mornings that matter. Built to go where you go. I’m so proud to live in this country and call myself an American. Go do what you do, America! — Tim Cruickshank, Owner, BoneFrog Coffee

Two hundred and fifty years ago, a group of men signed their names to a document that made them traitors to the Crown. They knew exactly what they were risking. They signed anyway. That’s not a history lesson. That’s the standard. I’ve watched men hold to that standard in places most people will never see, for reasons most people will never need to understand. Some of them didn’t come home. Their families carry that every day, while the rest of us get to carry on. The Happy 250th Birthday America shirt and the Spirit of ’76 hoodie aren’t flag-waving merchandise. They’re a reminder. You put them on knowing what the date actually means, and what it still costs. Great news: we’ve just added a fresh batch of colors that look incredible. We've now included Black and Gray in the collection. These are moving fast and already flying off the shelves. If you’ve been waiting for the perfect one, now’s the time. Supplies are limited, and July 4th is right around the corner! These also make outstanding Father’s Day gifts, meaningful, high-quality, and built to last. Keep an eye out for something new launching next Wednesday that we’re really excited about to celebrate America’s 250th birthday. In the meantime, grab your Spirit of ’76 gear now and wear it with pride. bonefrogcoffee.com/products/… — Tim Cruickshank, Owner, BoneFrog Coffee

Fellow Americans, When I look at that American flag, I don’t see cloth; I feel it; it gives me chills, and I feel the weight of what it stands for. The 50 stars representing every state, every hard-fought corner of this republic, stitched together. The 13 red and white stripes. Blood was sacrificed from the original colonies that told tyrants to pound sand. Blue field for vigilance, perseverance, and justice, the unblinking watch that keeps the whole thing flying. Damn it, that flag’s been shot at, tattered in battle, burned by people who hate what it stands for, and still it flies! Veterans see their brothers and sisters who never came home in every fold. It’s the symbol of the greatest country on earth, the raw, messy, unmatched freedom to build, speak, grind, and defend what’s yours. To say that I get a little fired up about our American flag is an understatement. Today is a day of reverence. A day to remember the price paid so we can live free!! We will NEVER bend a knee to tyranny. We are who we are because of those who came before us. We are proud Americans living in the greatest country on the face of the Earth. God bless our flag, and God bless America. — Tim Cruickshank, Owner, BoneFrog Coffee

BoneFrog Team, I want to share the powerful story behind our name! The BoneFrog is a sacred symbol in the SEAL Teams, honoring the Navy frogmen who gave their lives in service to our country and our freedoms. Its roots go back to the Underwater Demolition Teams (UDTs) of World War II, the original frogmen known for their daring underwater missions. The skeletal frog design was first drawn by my friend and teammate, Hospital Corpsman 2nd Class Keith Kimura. After Keith’s tragic passing in 1997, the image became a lasting emblem of sacrifice, remembrance, and the unbreakable bond of our community. Today, the BoneFrog stands for service, courage, and the quiet strength of those who answered the call so we can enjoy the freedoms we hold dear. It is far more than a logo; it is a daily reminder of honor, brotherhood, and the price paid by the fallen. At BoneFrog Coffee, we pour this same spirit into every bag we roast, delivering exceptional quality coffee while supporting veteran causes and Gold Star families. With Father’s Day right around the corner, this is the perfect time to choose a gift that truly stands out. BoneFrog Coffee isn’t your typical Father’s Day present; it’s something with real meaning and substance. Give Dad quality products he’ll reach for every morning with great joy and satisfaction, turning his daily cup into a moment of reflection and pride. It’s a gift that honors the dads who raised us while remembering those who sacrificed everything for our freedom. bonefrogcoffee.com/pages/gif… Thank you for being part of our mission. Warm regards, Tim Cruickshank CEO & Founder, BoneFrog Coffee LCDR, USN (Ret.)​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​ SEAL

Recommend @BonefrogCoffee Goat Locker.