Here's a truth that most people need to hear: Things don't just happen over night. It will take hard work. Things take time. The foundation of your content strategy shouldn't be about the quickest way to get followers. You don't want to try approaching it like a sprint. We firmly believe in building out a content strategy that's sustainable for you and allows you to grow over time. It might not be as sext. It won't be rapid. But it works. To quote Jon Brosio, a creator we love: "The goal isn't to grow super fast. The goal is to grow forever."

“You just have to put in the work for a significant amount of time” Gary Vaynerchuk knows a thing or two when it comes to content and marketing. As the CEO of VaynerX, you might expect that. There are an overwhelming number of people online making empty promises: - The shortcut - The one quick fix - The get rich quick path - 3 easy steps to success for anyone But they're all nonsense. These are all misleading. It's not that there's zero value in what these individuals and companies might be offering. It is, however, completely misleading to create an expectation that it happens quickly and easily. That's why we take a different stance: Your content strategy shouldn't be hoping to go viral. Your content strategy should be done with purpose, capture the value of your brand, and be consistent. We also don't think it needs to consume an overwhelming amount of time -- but we do think that it takes time do build something amazing.

“The good deal right now is the seven platforms that live on this [phone]” These are the words of Gary Vaynerchuk. You've probably heard of him before. Gary is wildly successful when it comes to content and marketing. With this, he's trying to make one thing VERY clear: You have a HUGE opportunity to get your thoughts, your voice, your brand, and your products in front of your audience. There have never been so many opportunities to do this -- And there's an opportunity to capitalize on each and every platform. What platforms are you active on? What's holding you back from the others?

If you post on social media platforms, which is your favorite? - LinkedIn - Twitter - Threads - IG ... or one of the others? Why do you prefer it?

Consistency, consistency, consistency. Building a brand requires that you keep showing up. Keep posting content to your audience. Keep sharing your ideas. If you can't start doing it every day, aim for X times per week. Once you can handle X times per week, do x+1. Eventually, you'll be doing it daily. These things are simple -- but they're not easy. Expect it will take some effort. We'll help you with the hard parts.

New creators make mistakes when getting started -- And that's normal! Here are 3 ways that we wouldn’t recommend starting your content journey: 1. Writing only what you think people want to hear. (It’s exhausting and unsustainable.) 2. Trying to manually post on every platform every day. (You'll burn out before you see results.) 3. Waiting until it's “perfect"... Because it never is! (Perfectionism kills momentum.) Here’s how we'd do it instead: 1. Write what YOU needed to hear a year ago. Others need it too. 2. Pick one platform and master it. Add tools to cross-post. 3. Post. Learn. Repeat. You WILL get better at it! Start messy. But start. There's always room to improve. p.s. If you need help scheduling and cross-posting... we know JUST the tool tht can help!