One of the biggest mistakes I made as a founder, and I see some other CEOs making it right now, is missing when the outside world changed the rules of the game.
Every company starts by finding their point of view on "the game" (the market) and the right way to play it.
Then you go heads down and focus on the scoreboard. In SaaS, it was ARR or Rule of 40. In consumer, it was DAU/MAU.
Quarter-after-quarter, year-after-year, you grind against that scoreboard. This is the way.
But what happens when the rules outside your company radically change?
Take "Rule of 40." That was a game played in the later innings of SaaS' hegemony, when the market wanted profitability mixed into growth. As
@jasonlk wrote recently (link in comments), Rule of 40 is now a dated concept. Growth is what matters again. And the expectations on growth are enormous.
For native AI companies, this is Captain Obvious. Yet I meet so many CEOs, from SaaS and other sectors, still grading themselves on the old scoreboard and trying to layer AI on top.
The hard part: you have to anticipate the scoreboard for wherever you're trying to end up.
Amazon anticipated that the short-term earnings scoreboard in the early 2000s was something they could power through. Palantir fought the perception that services were "bad" on the software scoreboard and revolutionized the category.
If your goal is to sell the company in 2 years, what scoreboard will the acquirer be using?
Selling to PE? There was a brief window (2018 to 2023) when growth was king. Now stickiness, especially with debt in the deal, is the top filter.
Selling to a mega-tech? Your EBITDA is a rounding error to them. They're buying a wedge into a market or a team.
This is why startups are hard. You have to play the game as stated. And you have to anticipate the new game coming down the road.
And most of all, you have to stay in the game.