This is the business game: foster your own certainty. There are always a thousand reasons why things “won’t” work, and your chief task as a leader or entrepreneur is to politely and firmly dismiss them. Wrong time, wrong background, wrong skillset, wrong economy, whatever. All of these are just distractions in the face of true conviction.
If the problem exists in the market, thats all the Greenlights you need.
I have been in this game long enough to see people come and go, businesses come and go, fads come and go. the people and businesses that win are the ones who’s internal programs far outweigh the external programs/obstacles. This is why never doom is almost always the correct response. Once you’ve established the end result you’re after, and you remove negotiation with yourself, the only thing between you and the outcome are 1) pure reps and 2) adaptability