Jewelry from Drake’s Take Care era is up for grabs for $295k 📷 #drake #takecare #hiphopmusic

Protect it with @Brite_Co #engaged #weddingring #2026bride

Saying yes to every opportunity can feel like growth. That doesn’t mean it is. For founders and marketing leaders, BriteCo's Chief Growth Officer Dustin Sitar says the challenge isn’t always finding the next opportunity. Sometimes, it’s being willing to walk away from an opportunity that doesn’t serve the customer you’re building for. Before asking, “What else should we be doing?” try asking, “What are we doing that’s pulling us away from what matters?” The takeaway: “Saying no is a growth strategy.” What has your team said no to that ultimately helped you move forward?

There was more to Reba McEntire’s Dolly Parton tribute than you might have noticed. #RebaMcEntire #DollyParton #Emmys

BriteCo Eliminates Maximum Coverage Limits for Jewelry and Watch Insurance brite.co/news/briteco-elimin…

stop screaming at your computer and get protected with BriteCo #unc #headacherelief #dayinthelife

Lab-grown diamonds are changing the way couples shop for engagement rings, and the price difference can be significant. 💍 According to Rachel Akmakjian, Jewelry Expert at BriteCo, lab-grown diamonds are chemically and visually identical to mined diamonds, while typically costing about 70% to 85% less. That means a $20,000 budget can go further, whether you choose to save the difference or put it toward a larger, higher-quality stone. If you’re shopping for an engagement ring, understanding your options can help you make a choice that fits both your priorities and your budget.

why carry a fidget spinner when you can wear one? 💍 #briteco #jewelrytrends #genz #anxietyring

Sometimes the best way to disrupt an industry is to stop thinking like the industry. BriteCo Founder and CEO Dustin Lemick didn’t approach insurance as an insurance insider. He approached it as a third-generation jeweler and GIA gemologist. That perspective changed the questions he asked, the product BriteCo built, and even how the company approached raising capital. As Dustin explains: “The unconventional move was approaching insurance from a jewelry perspective, not an insurance one.” And the idea was validated before there was even a finished product: BriteCo secured letters of intent that demonstrated real demand for a different approach. Dustin’s advice for other founders? Get deeply fluent in the fundamentals of your industry. Then step outside its existing mental model and ask what could be done differently. Sometimes expertise tells you how an industry works. An outside perspective helps you see how it could work better.

and double check to make sure briteco wedding insurance is on it 😝 #weddingplanning #weddingchecklist #weddinginsurance

This is something a lot of newlyweds can probably relate to. 👀💍 #TaylorSwift #TravisKelce #CelebrityWedding

taking insurance and making it chic 💅 #holditdown #insurance

A great jewelry sale isn’t just about the piece. It’s about helping the customer see the moment behind it. BriteCo Jewelry Expert Christine Belling shares a simple tip for jewelers: ask what the purchase is celebrating. An engagement. An anniversary. A birthday. A major achievement. Or simply a meaningful gift to yourself. When you understand the story behind the purchase, you can help customers picture what that piece will mean today and years from now. That emotional connection can turn uncertainty into confidence and make the buying experience far more memorable. What questions do you ask customers to uncover the story behind their purchase?

We will always ❤️ you Dolly #dollyparton #statementearrings #countrylegend

but we still don’t play around with PSL szn @Starbucks #fall #psl #falljewelry

For BriteCo’s Chief Growth Office Dustin Sitar, the biggest surprise wasn’t what AI could do; it was how quickly it could scale. Today, AI handles 70% of BriteCo’s customer chats and emails, helping provide consistent support around the clock. But successful AI implementation isn’t about automating everything. It’s about starting small, learning quickly, building strong feedback loops, and knowing when the human touch still matters. Watch to hear Dustin’s advice for businesses looking to make AI work for them. 👇

Post Malone is reportedly engaged to his stylist💍 #briteco #engagementring #postmalone #celebritynews

here's some things we find (kinda) chic... #jewelrytrends #kindachic #heirloom #customring

Do you know exactly what’s in your jewelry collection and what it’s worth? BriteCo Jewelry Expert Rachel Akmakjian shares a few simple steps for properly documenting the pieces you care about: Start by photographing every piece from multiple angles in good lighting. Record important details like the metal, stone, approximate carat weight, and where it was purchased. Keep copies somewhere secure outside your home, such as a cloud folder, and maintain an up-to-date appraisal to establish an accurate value. Once your documentation is in order, protecting your jewelry with BriteCo can take about 60 seconds online, with coverage for loss, theft, damage, and mysterious disappearance. A little organization today can make protecting your collection much easier tomorrow.