My last CEO didn’t value symbols. I loved him, but this was the key issue which caused my departure. It’s why no effort would truly grow or expand.
What is a symbol? Symbols go by other names like brand or identity. A symbol is a purpose, a cause. A symbol is a “WHY” that incentivizes people to rally, to critique, and to contribute.
Symbols are also dangerous for the same reasons. Many bright lights have dimmed to the dogma of symbols.
A good symbol is one which promotes expansion, movement, growth, and harmony. A good symbol causes life to flourish.
That’s why I’m encouraged by my new CEO. I don’t know his position on symbols, but I can say I’m going a tailwind. That feels really nice.
The best leaders embrace and amplify symbols: “Spread the light of consciousness.” “Think different.”